A Wellbeing Coach Personal Branding Photography Case Study
A case study this week featuring Burnout Prevention and Recovery expert Dave Algeo.
This is a great insight into how my Personal Branding Photography service can adapt. Over time, a Personal Brand develops and grows. Dave’s personal branding development is a testament to his resilience and incredible mindset. This is something he applies to his own business as well as to his clients.
If your Personal Brand has been going through some developing updates, keep reading.
About This Wellbeing Coach Personal Branding Photography Case Study
Meet Dave Algeo – Wellbeing Coach, Burnout Prevention and Recovery Expert
I first met Dave back in 2015 at a local business networking breakfast. Dave was very quickly renowned by all of the attendees at this networking event. He used to bring a couple of bags of vegetables with him when he was talking about his business. I’ve seen many a flying cabbage from Dave over the years.
Dave’s Personal Brand Development
Dave is following the current trend of going a lot more personal with his brand. He used to be known as The Stressed Guru, and now this set of shots is about positioning him differently. He’s more Dave Algeo, founder of The Stressed Guru. He’s done a lot of work under that brand, but this is the beauty of having a personal brand, he’s able to shift that and make it a sub-brand over this wider Dave Algeo umbrella.
Intuitive Personal Branding Photography Planning
I love it when clients come back for an update. It always feels like I can join in with their business adventures from the sidelines. Learning what was new and different since our last shoot was a key part of how we planned this time around.
Taboo
Men’s mental health is a tricky subject because it’s still very taboo. Men tend to feel more willing to share only after they know they’re in a safe space to be vulnerable. Dave shares key stress management tips and practical stress management tools throughout all of his work. It’s vital that he shows the world he is a northern man living a real-life. That he lives with his own stresses, but that he has his stress under control and very well managed. Showing Dave in this down-to-earth way was my main goal in this session.
Down The Pub
I especially love this shot of Dave in the pub by himself. For me, this could speak to the modern man who is currently experiencing feelings of isolation, or it might jump out at the man who just likes to mull his life over with a pint. This subtle narrative helps Dave to articulate his approach to his work with individuals and organisations. Whilst he is of course an impeccable professional, he is real and relatable.
A Personal Branding Photography Shoot Day in Ouseburn, Newcastle
It’s important to scout a place that provides the right variety of backdrops for the practical needs of any Personal Branding Photography Shoot. Places also carry deep meaning, and lots of emotional energy for the people who know and love them.
Ouseburn Vibes
Ouseburn is a beloved area for the people of the North East UK. The river Ouseburn runs into the Tyne in Newcastle all the way from Ouseburn Valley inland. If you’re not familiar with the area of the City Centre, it’s full of incredibly talented Artisanal Studios. There is a WONDERFUL roman viaduct style bridge overhead. There’s a farm, and lots of lovely pubs with a nationally recognised music scene.
What it Means to Dave
Dave associates this area of town with lots of incredible gigs he has been to over the years, good times with friends and quality family time memories. For him its a place of calm and happiness. This was important to bake into the foundation of this photoshoot.
Authentic Backdrops
I love finding great textures with flat colours like this when out on a shoot. To me, it’s so much more authentic than a flat backdrop in a studio.
Wellbeing Coach Personal Branding Photography Behind The Scenes
Dave is passionate about journaling and using practical ways to gather his thoughts. I think this shot captures that part of his expertise well. A lot of Dave’s online audience knows him on camera, so it was important to show them an idea of what he’s really like behind the scenes.
Dave Algeo – Personal Branding Values
Dave is passionate about breaking the mould. He knows the common pressure and stigma many of his counterparts bring. The idea of being flawless and perfect is the exact opposite of how he shows up. Being relatable is a key personal brand value he has.
Thoughtfulness & Introspection
Adding an element of the inner work that needs to happen to heighten your self-awareness was needed on this shoot. Articulating this through thought-out set ups on this shoot meant that we could do this in a wide number of poses. I love the authenticity of this one especially.
Movement & Wellbeing
Dave is a great example of realistic (and impressive) physical health. On this shoot, he told me about how moving more has helped his overall mental fitness and wellbeing. He has some things in store about adding this life-affirming element into his processes and work with individuals and organisations.
Editing Down
As this wasn’t Dave’s first shoot with me. He felt more confident and ready to roll up his sleeves when it came to selecting a final collection of images from the shoot. We did this remotely. Dave accessed his images in a password protected ‘Dave Algeo Private Gallery’ online. Then we kept in touch on emails about narrowing and honing favourites. This evolved into into a robust wellbeing coach personal branding photography collection that met our objectives.
And Retouching
We kept things as real as we could in the retouch. There was some standard colour work carried out. Then a little bit of selective sharpening in this collection. We kept this subtle and made a point of checking work done worked well on-screens.
With Special Thanks to
I would officially like to thank the following businesses for their support and contribution toward the results of this shoot.
Venues
The Cluny, Newcastle
Thanks so much for letting me film and shoot there! We really appreciate it.
The Ship Inn, Newcastle
Thanks so much for letting me film and shoot there! We really appreciate it.
Reflecting On Dave’s Wellbeing Coach Personal Branding Photography Case Study
The Dave Algeo Personal Brand is now set up with a more casual take.
With all of his exciting plans for the future, I cant wait to see how the imagery we created here works to boost this work building his audience.
Dave Algeo Wellbeing Authority
This will deepen his authority as a real Mental Health and Wellness Inspiration.
