Navigate the Jargon with 5 Types of Headshot
When it comes to the 5 Types of Headshot, understanding the different styles available can make a world of difference in selecting the right photographer and crafting a look that aligns with your personal or business brand. In this comprehensive guide, we’ll explore the 5 types of headshots, breaking down their unique characteristics, purposes, and how they can elevate your professional image.
This is going to help you if…
Whether you’re an entrepreneur, creative professional, or part of a corporate team, these insights will help you make an informed decision. Plus, I’ll share examples from my work and include two detailed videos walking you through these styles in depth.
Why Understanding Headshot Types Matter
If you’ve been researching headshot photography and feel overwhelmed by the sheer variety of styles and names, you’re not alone. Many professionals are unsure about which type best suits their goals.
This guide will help you:
- Identify the 5 types of headshot and which will fit your personal or business needs.
- Confidently brief your photographer.
- Gain clarity and control over the photo shoot process.
In the first part of this series, I delve into the initial 3 out of the 5 types of headshot, giving you actionable tips and inspiration for your shoot. Watch now to get started!
The 5 Types of Headshots
1. The Classic Headshot
The classic headshot is the foundation of professional photography. It’s the timeless, go-to option for many industries. This style is known for its simple, straightforward approach.
A classic headshot is usually tightly cropped to focus on your head and shoulders. It highlights your face, your expression, and your features in the best possible light. Because of its simplicity, it’s one of the most versatile types of headshots.
If you’re looking for something basic, professional, and easy to use across different platforms, the classic headshot is a smart choice. It gives you a clean, polished image that works almost anywhere.
What To Expect
- One definitive image that’s simple, polished, and timeless.
- Often used for casting calls, author profiles, or professional directories.
- The photographer’s style may shine through but takes a backseat to creating a clean and uniform image.
What NOT to Expect
I made this episode to cover my best Headshots Do’s and Don’ts. Watch that here.
Example
This image was part of a project for a makeup school, where the model needed a neutral yet striking headshot for her portfolio. Classic headshots like these can be adapted for multiple uses, from creative industries to corporate settings.
2. The Personal Branded Headshot
Personal branded headshots take things a step further than the classic style. They offer a wider variety of poses, settings, and backdrops. Every element is carefully chosen to align with your unique brand identity.
This type of headshot is especially popular with entrepreneurs, creatives, and professionals who want to tell a story through their visuals. It’s not just about looking professional. It’s also about showing your personality, your values, and what makes you different. By using personal branded headshots, you create images that work hard for you across your website, social media, and marketing materials.
What To Expect
- A collection of images with varied crops and poses.
- Styling, location, and even brand colours are carefully incorporated to reflect your brand’s essence.
- The focus is on aligning the images with your unique business message rather than the photographer’s signature style.
Example
This session was with Laura Cook, a finance expert. Her jewel-toned outfit complemented her personal branding message of abundance and success. We shot on the grounds of a stately home in Northumberland, blending professionalism with an aspirational vibe.
In Part 2 of this series
We explored the remaining types of headshots, including examples and insider tips for achieving the perfect shot.
3. The Lifestyle Headshot
The lifestyle headshot offers a more casual, relaxed feel. It brings an emotional, human touch by blending personal elements with a professional backdrop. Because of this, it’s a great choice when you want to show more of your personality.
These types of headshots work especially well if you’re looking to tell a story. They can help you highlight key moments or milestones in your career. They’re also ideal for showing your audience who you are, beyond just a formal business image.
What To Expect
- A focus on candid, authentic moments.
- Often shot outdoors or in meaningful locations.
- Highlights the “human” side of your brand, whether it’s with family, pets, or hobbies.
Example
In this image, fitness coach Helen demonstrates her beach workouts with clients. These images capture her passion and energy, giving potential clients a glimpse of her lifestyle and approach.
4. Nope! That’s A Portrait
While portraits can be absolutely stunning, they often serve a different purpose. Unlike headshots, portraits tend to focus more on the photographer’s artistic vision. Because of this, they don’t always meet the practical needs of professional branding.
In many cases, portraits prioritise creativity and expression over clarity and consistency. This can make them less suitable for situations where you need a clear, focused image that represents you in a professional setting. That’s why it’s so important to understand the difference when choosing the right style for your goals.
What To Expect
- Aesthetic-driven images that evoke emotion or tell a story.
- May include creative compositions or themes unrelated to your profession.
- While visually striking, portraits might not communicate your professional identity effectively.
Example
This image of Louise channels a vintage “Rosie the Riveter” vibe. While it beautifully reflects her personal style, it wouldn’t serve as a professional headshot for her role as an English literature lecturer.
5. Business Photography Headshots
Finally, business headshots are the most popular choice for corporate teams and professional industries. They’re designed to emphasise consistency and professionalism. In many cases, these headshots follow clear guidelines. This ensures that everyone’s image aligns with the company’s overall branding.
These headshots aren’t just about the individual. They’re also about presenting a unified, polished team to the outside world. That’s why they’re so commonly used across company websites, press releases, and professional profiles.
What To Expect
- Consistent lighting and poses for all team members.
- Ideal for corporate websites, event programs, or organisational directories.
- Focused on representing the individual within the context of their role.
Example 1
This shot is from a session with Northeast Training Solutions, where we maintained a uniform style across all team members for their “About Us” page.
Example 2
This shot is from a session with Michael Offord Optometrists. A more customer-centric style and intimate message of healthcare for all team members across the website was used.
Why Choosing The Right Type Matters
Choosing the right type of headshot isn’t just about looking good. It’s also about knowing your purpose. In fact, the wrong style of headshot can easily send mixed messages. It might confuse people or fail to connect with the audience you’re trying to reach.
That’s why it’s so important to think carefully before you decide. Do you simply need one classic, timeless image? Or are you building a set of photos to use across different platforms? Either way, understanding the differences between each type of headshot will help you feel more confident. It empowers you to make a choice that truly supports your goals—and speaks clearly to the people you want to impress.
Explore My Work
Are you ready to elevate your personal brand with professional headshot photography? Take a moment to explore my portfolio. In it, you’ll find real examples of the different headshot styles we’ve talked about in this post.
By browsing through, you’ll get a clearer idea of how each style looks in action. This can help you decide what feels right for you. Whether you’re drawn to something classic, bold, or creative, you’ll see the possibilities here.
Over the last 14 years, I’ve worked with hundreds of professionals. Influencers, Virtual Assistants, Consultants, Creatives, Coaches, and Corporate Leaders. Helping them go far beyond the typical headshot. Together, we’ve crafted striking, personality-rich imagery that supports not just how they look, but how they lead.
Take a closer look at the range of photography services in my portfolio, and imagine what we could create for your own brand.
Fancy a chat before you choose the right Photography Service? Book a call now.
