What is Personal Branding?

Personal branding is the strategic process of defining and promoting your professional identity and what you stand for.

  • It’s about creating a unique brand that highlights your skills, experiences, and values.
  • It’s about setting you apart, increasing your visibility, and attracting valuable opportunities (which are also the right opportunities too).
  • It’s about building credibility, enhancing your reputation, and ultimately advancing your career.

I’m passionate about empowering professional women, and I believe your unique journey deserves a distinctive brand.

Work with me
Laura Pearman - Personal Branding Consultant Newcastle
Jill Huskisson sitting in an urban gym with Kettlebells after Personal Branding session with Laura Pearman.
Personal Branding - female leadership coaching Brand Transformation Jo Davidson. Jo is wielding a big mallet and dressed in a red power suit.

How I Build Your Personal Brand

When it comes to the art of Personal Branding, no two people are the same.

I specialise in crafting bespoke Personal Branding strategies tailored to your unique needs. Whether you’re a rising leader, an aspiring entrepreneur, or a seasoned CEO, I’ll help you:

  • Discover your unique strengths.
  • Analyse the competition.
  • Develop a compelling personal brand.
Find out more

My retreat delegates LOVE Laura!

I have a lovely community of Fitness and Wellness Pros from all over the UK. One of the highlights of the year is to host a luxe in-person retreat. I asked Laura to join us in a 6-star Resort in Marbella, Spain. She was available to my delegates for mini branding photoshoot sessions, and, on the speaking lineup talking about implementing visibility into Personal Branding within the Fitness and Wellness space. My community have fallen in love with her. The way she was able to give her knowledge based on individual questions was unforgettable.

Yvonne Radley – Big Me Up Media

Bespoke Photography for the Big Me Up Media Business Retreat to Marbella. Yvonne Radley from Big Me Up Media
Rated 5 out of 5 stars
Yvonne Radley

We highly recommend you get Laura’s expert help

We are very happy with our brand guidelines and feel confident about our next steps ahead. If you feel ready to be more in control of how to stay current in your market, we highly recommend you get Laura’s expert help.

Ian & Sharon Matthias – MCE Railway Safety.

Brand Strategy In A Day MCE Railway Safety brand guidelines and brand strategy service
Rated 5 out of 5 stars
Ian & Sharon Matthias

Working with Laura over the years has been a continual game-changer for me and my brand.

Working with Laura over the years has been a continual game-changer for me and my brand. From a personal branding shoot around a conference, to committing to her online program, to the thoughtful AI colour work that honoured my grey hair journey – it’s all felt deeply personal and creatively energising. As a fellow creative, I love our tête-à-têtes! Laura just gets me. Every time we work together, I walk away with more clarity, confidence, and a fresh sense of oomph. It’s made a huge difference to my focus and visibility over time.

Sally How smiling with grey hair and orange jacket in personal branding photo by Laura Pearman
Rated 5 out of 5 stars
Sally How

My Go-To Personal Branding Expert

I have worked with Laura in a number of ways over the years. I had to make a MASSIVE change in how my businesses were coming across when things shifted beyond my control. Laura’s continued advice and guidance made that so much easier. I will never stop contacting her when I need to evolve again, or get a much needed dose of her motivating energy to make it happen. Highly recommend.

Elaine Parker – Serial Entrepreneur

Bespoke Photography of Elaine Parker SaferDate App Founder for The Female CEO Magazine Cover. Editorial Photography
Rated 5 out of 5 stars
Elaine Parker

Order AND Action. An incredible talent! Laura YOU are magical!!!!

It took me seconds to feel on a deep level that Laura is a Goddess of order and action. That’s pretty rare for a Creative Talent as big and beautiful as hers. She has laser-insight, knows SO MUCH about how to articulate a brand and what’s more, she can break all of those big ideas into order and action that feels manageable.

La Jolla Personal Brand Photography for Trish McKinnley, Manifesting Goddess Guide. San Diego
Rated 5 out of 5 stars
Trish McKinnley

One of my best Creative Suppliers EVER

Laura is one of my best Creative suppliers EVER. Creating the magazine, and coaching has meant I have come into contact with hundreds of different creatives over the years from all over the world. Laura is one of THE best. She has a wonderful way with words and creates a hugely popular column for the magazine on personal branding. This is just the beginning, we will be hiring her a lot more in the future. Book her now, she’s worth the wait.

Tricia Scott- The Female CEO Magazine

Bespoke Photography for Tricia Scott Editor in Chief of The Female CEO Magazine. creative suppliers
Rated 5 out of 5 stars
Tricia Scott

Showing up with more fire and confidence

Over the years, Laura has helped me show up with more fire and confidence without losing my edge.

Victoria Fleming, a sales expert and trainer, smiling confidently in a bold personal branding photoshoot with a vibrant background.
Rated 5 out of 5 stars
Victoria Fleming

The results continue to compound in my business every single day.

Back in 2016, I nearly booked with Laura, but the timing wasn’t quite right. When I came back in 2022, I didn’t just want great images, I needed clarity. Laura’s Brand Strategy Day filled in gaps I didn’t even realise were holding me back. Everything aligned: visuals, messaging, positioning. Since then, I’ve been able to delegate more, show up consistently, and get my time back. The results continue to compound in my business every single day.

Brand Strategy In A Day Jo Davidson Female Leadership Coach
Rated 5 out of 5 stars
Jo Davidson

The clarity I gained from this process was invaluable!

The concise, wise guidance and re-framed picture of my brand that I gained from this process was invaluable and oh-so rapid. I can finally see what I need to prioritise in my limited schedule to build my brand authority as a content strategist.

Jackie Wilson BrickHouse clarity and confidence
Rated 5 out of 5 stars
Jackie Wilson

I came out with total clarity (and permission) on what to stop doing

I went in expecting a high-level chat about mistakes I’d probably made on my personal brand. I came out with total clarity (and permission) on what to stop doing. More importantly. Laura gave me confirmation that the thing I’d been downplaying for years was actually my biggest differentiator. Ninety minutes, and I finally had both a diagnosis about what was wrong, but also a plan I trusted enough to act on immediately.

Michelle Dawkins - Personal Branding Diagnostic client
Rated 5 out of 5 stars
Michelle Dawkins

Why choose this service?

My Personal Branding consultancy service has so many benefits for you, your business and your career. Here are a few:

Confidence

Personal branding gives you the confidence that you are going in the right direction and taking action. In addition, it gives you the confidence of having an expert cheerleader in your corner to help you.

Focus & Clarity

Personal Branding gives you clarity about what makes your valuable and unique. It helps you focus on the right steps to take to showcase your uniqueness to the right people, in the right way.

Strategy

Being more strategic based on your terms and values gives you the benefit of reduce time and energy wasted on fools errands. What works for another Personal Brand in your space, is not necessarily going to work as well, if at all for you. With a bespoke strategy everything becomes a lot more efficient.

Increased Visibility

Wherever you need to stand out, we work on making you more visible in the right way to achieve your goals.

Authority

Working to develop your credibility and trust builds overall authority and a strong reputation. This is a cornerstone to developing your personal brand.

Acceleration

Elevating your Personal Brand will help you achieve your goals more quickly. Whether it's career advancement, business growth, or expanding your influence, this service provides you with the right tools and strategies to fast-track your success.
Laura Pearman - Personal Branding Consultant Newcastle

Not quite ready to talk? Get an overview of your Personal Brand without any jargon in under 10 minutes. Download this checklist to get started.

    Detailed terms & conditions on this service here.