Navigate the Jargon
When it comes to professional headshots, understanding the different styles available can make a world of difference in selecting the right photographer and crafting a look that aligns with your personal or business brand. In this comprehensive guide, we’ll explore the 5 types of headshot, breaking down their unique characteristics, purposes, and how they can elevate your professional image.
This is going to help you if…
Whether you’re an entrepreneur, creative professional, or part of a corporate team, these insights will help you make an informed decision. Plus, I’ll share examples from my work and include two detailed videos walking you through these styles in depth.
Why Understanding Headshot Types Matter
If you’ve been researching headshot photography and feel overwhelmed by the sheer variety of styles and names, you’re not alone. Many professionals are unsure about which type best suits their goals.
This guide will help you:
- Identify the 5 types of headshot and which will fit your personal or business needs.
- Confidently brief your photographer.
- Gain clarity and control over the photo shoot process.
In the first part of this series, I delve into the initial 3 out of the 5 types of headshot, giving you actionable tips and inspiration for your shoot. Watch now to get started!
The 5 Types of Headshots
1. The Classic Headshot
The classic headshot is the foundation of professional photography. It’s the iconic, tightly cropped image that focuses on your head and shoulders, showcasing your features in the best light. This is the more basic type of headshot.
What To Expect
- One definitive image that’s simple, polished, and timeless.
- Often used for casting calls, author profiles, or professional directories.
- The photographer’s style may shine through but takes a backseat to creating a clean and uniform image.
Example
This image was part of a project for a makeup school, where the model needed a neutral yet striking headshot for her portfolio. Classic headshots like these can be adapted for multiple uses, from creative industries to corporate settings.
2. The Personal Branded Headshot
Personal branded headshots are a step up from the classic style, offering a range of poses and backdrops that align with your brand identity. These are especially popular among entrepreneurs and professionals looking to tell a story with their visuals.
What To Expect
- A collection of images with varied crops and poses.
- Styling, location, and even brand colours are carefully incorporated to reflect your brand’s essence.
- The focus is on aligning the images with your unique business message rather than the photographer’s signature style.
Example
This session was with Laura Cook, a finance expert. Her jewel-toned outfit complemented her personal branding message of abundance and success. We shot on the grounds of a stately home in Northumberland, blending professionalism with an aspirational vibe.
In Part 2 of this series
We explored the remaining types of headshots, including examples and insider tips for achieving the perfect shot.
3. The Lifestyle Headshot
The lifestyle headshot brings a more casual, emotional vibe, blending personal elements with professional context. These types of headshot are perfect for showcasing your personality and marking milestones in your career.
What To Expect
- A focus on candid, authentic moments.
- Often shot outdoors or in meaningful locations.
- Highlights the “human” side of your brand, whether it’s with family, pets, or hobbies.
Example
In this image, fitness coach Helen demonstrates her beach workouts with clients. These images capture her passion and energy, giving potential clients a glimpse of her lifestyle and approach.
4. Nope! That’s A Portrait
While portraits can be stunning, they often lack the functional focus of a true headshot. Portraits lean heavily on the photographer’s artistic vision and don’t always align with professional branding needs.
What To Expect
- Aesthetic-driven images that evoke emotion or tell a story.
- May include creative compositions or themes unrelated to your profession.
- While visually striking, portraits might not communicate your professional identity effectively.
Example
This image of Louise channels a vintage “Rosie the Riveter” vibe. While it beautifully reflects her personal style, it wouldn’t serve as a professional headshot for her role as an English literature lecturer.
5. Business Photography Headshots
Finally, business headshots are the go-to types of headshots for corporate teams and professional industries. They emphasise uniformity and professionalism, often aligning with a company’s overall branding.
What To Expect
- Consistent lighting and poses for all team members.
- Ideal for corporate websites, event programs, or organisational directories.
- Focused on representing the individual within the context of their role.
Example 1
This shot is from a session with Northeast Training Solutions, where we maintained a uniform style across all team members for their “About Us” page.
Example 2
This shot is from a session with Michael Offord Optometrists. A more customer-centric style and intimate message of healthcare for all team members across the website was used.
Why Choosing The Right Type Matters
Selecting the right type of headshot isn’t just about aesthetics—it’s about purpose. The wrong style can send mixed messages or fail to resonate with your audience. Whether you need a single classic image or a cohesive collection of visual assets, understanding these distinctions empowers you to make a choice that aligns with your goals.
Explore My Work
Ready to elevate your personal brand with headshot photography? View My Portfolio. Here you can see examples of the styles discussed in this post today.