Content Photography Archives

Content Photography Personal Branding Personal Branding Photography

Using Selfies to Build a Brand

Selfies have earned a real place in personal branding, especially since social media moved everyone's brand online. They don't replace professional brand photography. See where selfies actually sit in your brand's visual mix, and what they can credibly do for you.

Laura Pearman

Selfies for business in the lockdown and beyond

Content Photography Personal Branding Personal Branding Photography

Selfies for Business | Showing up during Lockdown

Most selfies stop at head and shoulders in bad light. With a small amount of planning your phone becomes a steady supply of brand content. The work happens before you press the button.

Laura Pearman

Content Photography Professional Headshots Photography

Using a phone for headshot photography

Phones can pull off a passable headshot if you know where they fail. Six rules sort the usable shot from the one that broadcasts amateur to every client who lands on your profile. Skip them and the cropping gets brutal.

Laura Pearman

Brand Photography Content Photography Custom Photography Personal Branding Photography Professional Headshots Photography

Expert Makeup Tips to Look Your Best in a Professional Headshot

SPF in your foundation will turn your headshot into a flashback hostage situation. There is no editing fix for that ghostly white face on the day. The MUAs in this round-up have stronger advice and better products.

Laura Pearman

Brand Photography Content Photography Custom Photography Personal Branding Photography Professional Headshots Photography

How to Prepare for a Professional Headshot: 5 Expert Tips

Most people show up to their headshot session unprepared, then blame the photographer when they don't love the photos. Shoot day is the easy bit. Whether you look good is decided three weeks earlier.

Laura Pearman

Brand Photography Case Studies Content Photography Professional Headshots Photography

Female Professional Headshots for Website Designers

Gemma was moving from virtual assistant to website designer, and her old headshots were holding her back. We built a winter shoot across Newcastle Quayside and Gateshead designed to read as the next version of her business. Here's what changed.

Laura Pearman

Case Studies Content Photography

Fashion Content Photography Project for Slapback NYC

Studio product shots sell the garment. Location content sells the customer a version of themselves wearing it. Slapback NYC's seasonal shoot captured both, from Brooklyn streets at sunset to advertorials for the online store.

Laura Pearman

Content Photography for Laland and Bo Fashion Photography | Business Photo Shoot

Case Studies Content Photography

Content Photography Project for Laland & Bo Equestrian Fashion

A country-chic fashion line needs studio detail and on-location story in the same brand voice. Claire's Laland & Bo shoot delivered both. Her social and online store can pull from the content library for months.

Laura Pearman

Brand Photography Case Studies Content Photography Professional Headshots Photography

Professional Women Headshots for Hypnotherapists: Sue Smith’s Business Shoot

A potential client decides whether to book a hypnotherapist before reading a word of the website. Sue Smith's photos do the convincing while the copy is still loading. Then the second shoot kept the trust intact when her brand changed.