Explore the Professional Headshots Archives. Find tips, client showcases, and expert advice on creating standout headshots that reflect your personality.
The headshot isn't step one. It's a finishing touch on work that should already be done. Book the shoot before the brand work and you'll spend hundreds on photos that don't do anything for your business.
Jen Tait of Rise Learning Group needed more than a polished profile photo. She planned a beach shoot in Tynemouth designed to deliver a working library of credibility images for every place a training consultant has to show up.
The same shoot-out technique produced four sets of brand photography that share nothing visually. That's because the strategy behind each client was doing the work the camera couldn't. See how brand photography lands when the thinking happens before the shoot.
Two business partners 300 miles apart needed photography that looked like they'd shot it together. Lockdown made that impossible. See how a careful composite approach gave Aileen and Karen matching brand photography for the Runners Health Hub.
Most clients vetting an accounting firm see your team's headshots before they read a word of your work. Stiff or dated photos quietly cost firms credibility before the conversation begins. See how WBS Accounting rebuilt their first impression with a Newcastle studio session that actually fits how they work.
Phones can pull off a passable headshot if you know where they fail. Six rules sort the usable shot from the one that broadcasts amateur to every client who lands on your profile. Skip them and the cropping gets brutal.
SPF in your foundation will turn your headshot into a flashback hostage situation. There is no editing fix for that ghostly white face on the day. The MUAs in this round-up have stronger advice and better products.
Most thought leaders book the corporate headshot, then watch it date inside a year. Dr Jo North refused to start there. The greenscreen approach gave her photos that move with the business instead of locking it in place.
Most coaches book a headshot for who they are this quarter. The smarter ones plan around where their work is heading. See how one shoot still earned its keep years later, after a global pandemic and an AI boom most of her industry never saw coming.
Plenty of professionals decide their work is too boring to photograph creatively, then wonder why their feed looks like everyone else's. The dull moments of your day are usually the exact thing your future client needs to see. Here's how to find them.
Welcome to the Laura Pearman Creative blog! I regularly post useful videos, helpful tips and how-to's all about branding to help you and your business make sense of it all. We often have expert guests too so if you're not signed up to our newsletter yet, get signed up so you don't miss out.