Wedding Planner Personal Branding Photography Case Study
A case study this week featuring Luxury Wedding Planner Vicki Morris.
A helpful example that shows how the location scouting part of my Personal Branding Photography service can be instrumental. Given the level of expectations that Vicki’s clientele have, it was clear from the outset of this project that we create something unexpected in the Wedding Industry. Unexpected and Impressive.
If that sounds a bit like how you’re looking to be perceived, then stick around.
About Wedding Planner Personal Branding Photography Case Study
Meet Vicki Morris – International Luxury Wedding Planner
I met Vicki as a result of appearing on a podcast. Vicki heard my interview on getting the right kind of photography in place for your personal brand and business growth. She contacted me a couple of months later all ready to book having explored her options in depth.
We had a great chat on the phone and agreed to scout for the perfect spot on a national scale.
Wedding Planner Personal Branding Photography Planning
Working in the high-end wedding industry means that Vicki is an ultrasonic organiser. As soon as we had a date set, she was with almost immediate feedback on location scouting options, working on outfits with some virtual styling. Our planning was like a pink-clouded dream come true!
If you are a fellow “ultrasonic co-ordinator”, then honey, I WANT to work with you.
A Change of Plans
Initially, we planned to head out on the road and all head to London to shoot at a private club. On seeing the wealth of gorgeous castles here in Northumberland, we swapped our logistics and Vicki selected Bamburgh Castle as our official destination.
Vicki’s Personal Branding Photography Wish List
From the initial planning chat, I had with Vicki, a very clear wish list was developed that included some key factors. I knew that it was crucial to involve and include the following factors in the shoot.
GOLD
Vicki had a fully developed Brand guidelines document in my inbox ready to work from. Gold and purple are her main brand colours, and gold accents quickly became a favourite for us in the planning stages.
OPULENCE
For me, there is a marked difference between the brands that are quietly aspiring to become what they want to be, and the ones who just get on and live it, breathe it. Vicki is 100% the latter. She works with billionaires from all over the world. Her knowledge and experience with opulence is instinctive. This HAD to be clear in all of her Wedding Planner Personal Branding Photography.
ORGANISATIONAL CALM
Many event organisers refer to the swimming swan as a part of their work. Calm and tranquil above the surface and quickly paddling underneath. Vicki brings organisational calm through all of her services. I challenged myself to capture this quality of assurance and confidence, without coming off as smug.
Intuitive Personal Branding Mood Board
With opulence and calm at the top of our list, I was near to crying with joy when Vicki contributed some of her ideas in neat little sub-folders on her Pinterest mood board. From this Marie and Nicola dived in and this mood board was our inaugural virtual creative soup of concepts and moods.
Here is the board that I created as a result of this:
A Regal Personal Branding Photography Shoot Day
Shoot day was indeed organisational bliss. We had a tour of Bamburgh Castle on arrival first thing in the morning, and we were given clear instructions on where we could shoot and what heirlooms we needed to be ultra-cautious of.
Sunrise in The Great Hall – Bamburgh Castle
We noticed straight away that the sun was rising and casting a wonderful spotlight effect right in the middle of the Great Hall. In response to this, we quickly got Vicki’s first look ready and slowly moved as we worked in line with the way the pool of sunlight was gradually changing across the hall.
Behind The Scenes
Nichola had Vicki’s unique collection of watches as well as some exquisite jewellery finds throughout all of the shoot.
Exclusive Fireplace Access
As part of my scouting, I had arranged for us to get behind the velvet ropes and shoot next to the famous Bamburgh Castle fireplace.
There is a baby grand next to the window there too.
To complete our shooting inside the Castle we climbed up a secret staircase and shot from the Great Hall Balcony. A whole new angle in the same coveted space.
Outdoors
We switched up Vicki’s look to a more modern-chic vibe. Then we headed out to the bright late morning light.
The vibrant gold against Vicki’s blue eyes and pink lips worked a dream.
Grand Staircase Finale
Vicki stayed at Linden Hall before and after her shoot. We were granted last-minute permission to capture Vicki in her golden gown glory on their show-stopping staircase. Thanks so much!
Vicki’s Edit
Vicki was incredibly decisive and organised (no surprises there) when it came to the editing side of her luxury headshots. Within 24 hours of releasing her private online gallery, she had decided which shots she wanted for this final cut and she had some concise retouching requests.
I can imagine that the Wedding Photographers she deals with also adore how incredibly hot off the mark she is.
And Retouching
Retouching was subtle on this collection. Colour work was centred on accentuating the opulence factor.
With Extra Special Thanks to my Creative Crew
Styling
Nichola English – AKA The Wardrobe Provocateur joined the team for Vicki’s personal branding photography shoot this time around.
Hair and MakeUp
Marie from ND Make-Up joined the team for Vicki’s shoot. Marie dazzled us all with the final gold leaf look. Simply GORGEOUS!
Reflecting On Vicki’s Wedding Planner Personal Branding Photography Case Study
With some military-style organisation, I think we pulled off a collection of Personal Branding Photography to get Vicki to the next level in her luxury Wedding Planning business.
Having a very clear creative direction across the team of suppliers empowered style and beauty to come with their own take on the brief. Nichola with the jewellery and Marie with the gold leaf. This is where visual-heavy de-briefing pays off.
