Wedding Planner Personal Branding Photography Case Study
A case study this week featuring Luxury Wedding Planner Vicki Morris.
A helpful example that shows how the location scouting part of my Personal Branding Photography service can be instrumental. Given the level of expectations that Vicki’s clientele have, it was clear from the outset of this project that we create something unexpected in the Wedding Industry. Unexpected and Impressive.
If that sounds a bit like how you’re looking to be perceived, then stick around.
About Wedding Planner Personal Branding Photography Case Study
Meet Vicki Morris – International Luxury Wedding Planner
I met Vicki as a result of appearing on a podcast. Vicki heard my interview on getting the right kind of photography in place for your personal brand and business growth. She contacted me a couple of months later all ready to book having explored her options in depth.
Taking it National
We had a great chat on the phone and agreed to scout for the perfect spot on a national scale.
Wedding Planner Personal Branding Photography Planning
Working in the high-end wedding industry means that Vicki is an ultrasonic organiser. As soon as we had a date set, she was with almost immediate feedback on location scouting options, working on outfits with some virtual styling. Our planning was like a pink-clouded dream come true!
If you are a fellow “ultrasonic co-ordinator”, then honey, I WANT to work with you.
A Change of Plans
Initially, we planned to head out on the road and all head to London to shoot at a private club. On seeing the wealth of gorgeous castles here in Northumberland, we swapped our logistics and Vicki selected Bamburgh Castle as our official destination.
Vicki’s Personal Branding Photography Wish List
From the initial planning chat, I had with Vicki, a very clear wish list was developed that included some key factors. I knew that it was crucial to involve and include the following factors in the shoot.
Gold
Vicki had a fully developed Brand guidelines document in my inbox ready to work from. Gold and purple are her main brand colours, and gold accents quickly became a favourite for us in the planning stages.
Opulence
For me, there is a marked difference between the brands that are quietly aspiring to become what they want to be, and the ones who just get on and live it, breathe it. Vicki is 100% the latter.
Clear Positioning
She works with billionaires from all over the world. Her knowledge and experience with opulence is instinctive. This HAD to be clear in all of her Wedding Planner Personal Branding Photography.
Organisational Calm
Many event organisers refer to the swimming swan as a part of their work. Calm and tranquil above the surface and quickly paddling underneath. Vicki brings organisational calm through all of her services. I challenged myself to capture this quality of assurance and confidence, without coming off as smug.
Intuitive Personal Branding Mood Board
Opulence and calm were at the top of our creative priorities. So, you can imagine my joy when Vicki contributed her own ideas. Even better she shared them in neat little sub-folders on her Pinterest mood board.
From there, both Marie and Nicola jumped in with their own interpretations. As a result, the mood board quickly became our first virtual mix. A creative soup of ideas, moods, and styling directions.
Here’s the board I created based on all of that:
A Regal Personal Branding Photography Shoot Day
Shoot day ran like clockwork. As soon as we arrived at Bamburgh Castle, we had a guided tour. During this, we were given clear instructions about where we could shoot. We were also told which heirlooms required extra caution.
Sunrise in The Great Hall – Bamburgh Castle
Almost immediately, we noticed the sunrise casting a stunning spotlight right across the middle of the Great Hall. Because of this, we adjusted quickly. We got Vicki into her first look and began shooting. Carefully, we moved in time with the sunlight as it shifted gently across the floor.
Behind The Scenes
Nichola had Vicki’s unique collection of watches as well as some exquisite jewellery finds throughout all of the shoot.
Exclusive Fireplace Access
As part of my scouting, I had arranged for us to get behind the velvet ropes and shoot next to the famous Bamburgh Castle fireplace.
There is a baby grand next to the window there too.
To complete our shooting inside the Castle we climbed up a secret staircase and shot from the Great Hall Balcony. A whole new angle in the same coveted space.
Outdoors
We switched up Vicki’s look to a more modern-chic vibe. Then we headed out to the bright late morning light.
The vibrant gold against Vicki’s blue eyes and pink lips worked a dream.
Grand Staircase Finale
Vicki stayed at Linden Hall both before and after her shoot. Fortunately, we received last-minute permission to photograph her there. As a result, we were able to capture her in full golden gown glory on their show-stopping staircase. Huge thanks to the team for making it happen!
Vicki’s Edit
Vicki was incredibly decisive and well-organised (no surprises there). When it came to selecting her luxury headshots, she moved fast. In fact, within just 24 hours of receiving her private online gallery, she had chosen her final shots. Not only that, she also sent over a few clear and concise retouching requests.
Because of this, I can imagine her wedding photographers absolutely love how quickly she gets things done.
And Retouching
Retouching in this collection was kept subtle. Even so, the colour work played a key role. Specifically, it focused on enhancing the sense of opulence throughout the imagery.
With Extra Special Thanks to my Creative Crew
Styling
Nichola English joined the team for Vicki’s personal branding photography shoot this time around.
Hair and MakeUp
Marie from ND Make-Up joined the team for Vicki’s shoot. Marie dazzled us all with the final gold leaf look. Simply GORGEOUS!
Reflecting On Vicki’s Wedding Planner Personal Branding Photography Case Study
With some military-style organisation, we pulled off a powerful collection of Personal Branding Photography. This work is designed to help Vicki reach the next level in her luxury wedding planning business.
From the start, we had a very clear creative direction. Because of this, each supplier could confidently interpret the brief in their own way. For instance, Nichola brought in bold jewellery. Meanwhile, Marie crafted the dramatic gold leaf look.
In the end, this is exactly where strong, visual-heavy debriefing makes all the difference.
