Watch this episode exploring my Personal Branding Framework. A Path to Leadership Success
In today’s world, Personal Branding isn’t just a buzzword—it’s a necessity for leaders who want to stand out and make an impact. Your Personal Brand is the bridge between who you are, what you stand for, and how others perceive you. But let’s face it: building a brand that truly reflects your leadership style is no small feat. That’s where my Personal Branding Framework comes in.
Rest Assured
This framework is the result of years of experience, trial, and refinement with real-life clients. In this blog, I’ll share an in-depth look at how it works, why it works, and the personal journey that inspired me to create it. If you haven’t already, I encourage you to watch this accompanying video.
Fancy a chat to find out more? Book a call now.
Why I Created the Personal Branding Framework
In my career to date, I’ve found myself at a series of professional crossroads. Those moments in a nutshell:
- Entering Corporate Safety Vs Adventure of the Unknown (I chose the latter twice).
- Relationship Sacrifice Vs Rockstar Creative Success (I chose love).
- Burnout Vs Financial Security (I indirectly chose burnout thrice).
- Re-Build & Evolve Vs Giving it up (I chose to re-build).
I’m confident that you will resonate with some of these seminal decisions and crossroads from your professional journey to date.
Beyond Just Photography
After about eight years of running my own creative business, I realised I wasn’t just helping to develop brands with amazing professional photography and marketing know-how—I was helping people uncover and articulate their true selves. I’ve watched clients transform, not just professionally but personally, as they aligned their brands with their core values and goals.
But this time wasn’t always smooth sailing. I’d also noticed recurring challenges: clients feeling overwhelmed, unsure where to start, or struggling to connect their personal and professional identities.
The Drawing Board
When I sat back and pondered these ideas, I decided to see if I could codify my process into a framework. Could I take my years of noticing the patterns and blend this with what I can do for people to achieve even better results for them?
What I’m about to share with you isn’t just theory—I’ve done the due diligence. It’s been tried and rigour-tested with a diverse range of clients, from rising leaders to seasoned professionals, each bringing unique challenges and aspirations.
The 5 Key Steps in My Personal Branding Framework
This framework is designed to take the guesswork out of personal branding, offering a clear roadmap tailored to each client based on what I have seen known to work the best in my approach and style of working.
1. Discovery & Personality Brand Assessment™
My first step is all about understanding YOU. We dive deep into your strengths, values, aspirations, and unique personality traits. If you are a professional within a corporate field, we consider that journey. If you have already built a business or are in the process of building a branded business – this is taken into account. This stage is the foundation of your Personal Brand and the lens through which every other future decision is made.
2. Counterparts
Any personal brand does not exist in a vacuum—it thrives in connection with others. In this step, the goal is to identify and recognise your audience, peers, and industry trends. It’s about understanding your current environment and finding your place within it (even if you want to move away from it with a pivot).
3. Recommends from Me
Here’s where individual customisation shines. Based on our discoveries, I provide fully tailored recommendations grounded in fact—whether it’s tools, strategies, or creative approaches you need. My goal here is to ensure your personal brand development will reflect your authentic self while also resonating with your audience.
4. Action Planning
Now, it’s time to put the plan into motion. Whether we work together on project management of your Personal Branding or I guide you through how to implement the steps, this phase is all about translating strategy into realistic action.
5. Ongoing Brand Evolution™
I passionately believe that your Personal Brand should never be static. It has to grow with you. We agree on regular check-ins about this—at 3, 6, or 12 months based on your unique set of circumstances and goals. Here, I want to ensure your brand adapts appropriately to new opportunities and challenges while staying true to your core.
Exclusive Insight: Why Harmony Mapping™ Matters
One of the most unique aspects of this framework is the concept of Harmony Mapping™. This step ensures every element of your brand flows together seamlessly—from visuals to messaging to strategy. It’s not about perfection; it’s about alignment. When your brand feels harmonious, it will resonate with others on a deeper level.
What To Expect
Achieving this sense of harmony has been reported by my previous clients that they begin to find it easier to say no to the things that no longer serve them and find that extra kick-up-the-ass factor to get through their daily to-do’s.
Tried, Tested, and Trusted
This framework has been refined through countless client projects, each offering new insights and lessons. From entrepreneurs repositioning their businesses to corporate leaders stepping into the spotlight, my framework has proven its value time and time again.
One of my favourite success stories involved a client who came to me feeling completely lost about her brand. By following this process, she not only gained clarity but also reignited her passion for her work. Seeing her confidence grow as her brand took shape was a reminder of why I do what I do. I cannot wait for our next check-in set to happen in 6 months’ time.
A Personal Invitation
Building a personal brand is about more than creating a polished image. It’s about honouring who you are, embracing growth, and connecting with others authentically.
If you’re ready to start this journey, I’d love to help. Watch the video above for a detailed overview, and when you’re ready, visit my Personal Branding Framework page to explore how we can start to work together.
This isn’t just about creating a brand—it’s about building a legacy. Let’s get started and change the world together!
Fancy a chat before you apply? Book a call now.
Timestamps For This Episode
00:00 Introduction
00:11 BAD Personal Branding Advice
00:33 Enter my Personal Branding Framework!
00:59 Step 1
01:31 Step 2
02:01 Step 3 – Informed Recommendations
02:30 Step 4
02:58 Step 5
03:21 What makes this Different?
03:43 Learn more about this
04:01 Secrets about this
