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Laura Pearman - Personal Branding Expert Newcastle

“Hi I’m Laura Pearman, Personal Branding Consultant”

With marketing and photography degrees as well as 12 years of experience, you can trust my insights to enhance your Personal Branding.

Who Never Really was able to Fit-In

I forced myself to fit in until I realised I’m a Creative Entrepreneur. Now, I’m here to drive truthful, fun, and equal change.

As a passionate feminist, I’ve seen leadership inequality firsthand. I use my creativity and skills to fuel change. More female leaders will help balance the world. I believe that will make life more civilised and sustainable.

Gone is the time of projecting flawless perfection. Now it’s time to make your branding story memorable. It’s more powerful when you show up as a relatable personal brand. No two clients are the same. I’ll learn your unique background and goals to accelerate your personal branding success.

With a non-linear Imperfect Journey

I know from my own career path that it is common to experience knocks and bruises along the way. Indeed, it is these setbacks and new directions that make any personal branding story memorable and relatable.

I already respect your Uniqueness

I will take the time to first learn about you and where you have come from. Then we work on your business and your short-term and long-term business goals. Consequently, ensures that your personal branding accelerates you towards the professional success you want to achieve. If it’s a yacht and a TED Talk – GREAT! If its a remote small holding where you quietly run your empire – I respect that too!

How I work as a Personal Branding Consultant
Laura Pearman Creative - A Potted History

Vintage Vibes

Outside work, I’m a kitchen-witch gardener who loves all things vintage. I enjoy upcycling DIY projects with audiobooks and preparing meals with vintage vinyl for loved ones. I aim to be a polished domestic goddess but admit I enjoy PJ days with creative projects and beauty clutter.

Building your Personal Branding

I truly love connecting with other women. They tend to be in a season of their lives where they see there is power in celebrating their imperfections. As a result, they are ready to affect meaningful change in their world. Every client is brilliant in a different way: Talent, Expertise, Knowledge, Qualifications or with skilled leadership. 

Letting go of the false perception that having a personal brand means you will become a vacuous micro-celebrity is often the first step. The second is honing your life and professional experiences strategically. We do this so that you can achieve more, faster.

Laura Pearman - Personal Brand Consultancy in Newcastle
Laura Pearman - Personal Branding Expert Newcastle

40+ Jobs!?

For years and years, I felt ashamed about having worked in many jobs. I thought that this would make it seem like I was flighty, non committal and untrustworthy.

And Entrepreneurship

I began my entrepreneurial adventure at age 30 (my first venture Avon round ended at age 15). Before this, I had experienced working in 39 different jobs from the age of 13.

Personal Branding Consultant with TONNES of Relatable Experiences

It took a lot of working on myself to see that this is actually where my power lies. I have experienced 39 extremely different working cultures and at least 45+ different line managers as well as working alongside countless colleagues (some wonderful, some bonkers).

Refusing to Settle

In all of these positions, I chose to leave because I realised where I was working was not giving me the type of professional satisfaction and belonging I craved. I refused to settle, refused to tolerate choosing to bet on myself. It is a culmination of all of these experiences that help me to relate to my clients as an in-tune Personal Branding Consultant.

Tell me about YOUR Experiences
Laura Pearman - Personal Branding Consultant Newcastle

Fortune Favours the Brave (and the Bold)

As a woman of our time, I think we all have a role to play in affecting positive change in the world. For me, I feel my journey proves my bravery and ability to strike out. At this stage in my career, I am perplexed by how many exceptionally gifted women are stuck in the shadows being interrupted and drowned out by more confident (and less skilled/intelligent) men. 

Often clients tell me it’s this infectious bravery to speak up or make a productive change to sell themselves and become more known is what drew them to work with me the most.

Personal Branding Consultant Route

Taking a more unusual pathway into my career as a Personal Branding Consultant was formed with my many jobs but also some committed studying.

I achieved a BA Hons degree in Marketing and Public Relations. Then progressed to an FDA degree in Commercial Photographic Practice. 

Further upskilling this academic foundation with Philip Van Dusen’s INTENSIVE Delivering Branding Strategy as a practice training.

I’ve backpacked around the world twice. Have invested tens of thousands of pounds into listening and learning from leading experts. Never stopping with constantly up-skilling myself in content creation and using AI as a creative professional.

Since beginning my business I have worked with over 450 different clients who own or manage brands in an enormous range of industries around the world.

Female Leadership Expert

In the last 5 or so years I have appeared as a guest speaker at conferences, facilitated workshops for brand owners and loved every minute of being a guest on other people’s shows. I aim to bring a witty and relatable take on what it means to be a female creative professional of our time.

Female Photography Expert

Over the last 2 years, I began a part-time role as a lecturer in Photography where I fall in love with the fundamentals of all the photographic principles weekly, whilst creatively riffing with young, free and inspired minds. I’m currently studying for a CertEd in Adult Education and expect to graduate from this in 2025.

Laura Pearman - Personal Branding Expert Newcastle

De-Programming

1986 – My First day at School: Wish I‘d kept that Carebears Lunchbox. With full belief that good girls who raise their hands do well in life.

2004-2007 – Backpacking Era: Falling in love with Photography. Feeling disenchanted and disappointed about the world. A full-blown quarter-life crisis.

2009 – Fashion Photography Intern in London: My Official Rankin photo. Noticing that hmmm, why do all the boys have the best jobs in this game?

Creative Entrepreneur Expert & Professional Speaker

I love sharing what I know with different groups of business owners and leaders. I have delivered interactive workshops, given from the stage talks, and participated in fire-side and Q&A presentations.

Brand Photography

2021 – Photography at Work: In another studio, on another photography booking.

2022 – Passing the Photography Baton: Lecturing in Photography at Sunderland College.

Laura Pearman - Personal Branding Consultant Newcastle

Personal Branding Consultant

2024 – At work. Consulting with an exceptional client Sally about how we work on making her Personal Brand more effective for her career and bottom line.

Laura Pearman Personal Branding Consultant - Shot by Laura Pearman Creative
Laura Pearman Saxophone AND Tap Dancing - Shot by Laura Pearman Creative

Joie De Vivre

2024 – Here I am Tapping AND Saxing. I’ll figure it out eventually. In addition to these other creative pursuits I like to channel my creativity with:

  • Cooking
  • Upcycling
  • Gardening