Browse posts tagged with Content Photography at LauraPearman.com. Get inspired by strategic shoots, visual storytelling tips, and creative ideas to craft content that connects and converts.
Most selfies stop at head and shoulders in bad light. With a small amount of planning your phone becomes a steady supply of brand content. The work happens before you press the button.
Phones can pull off a passable headshot if you know where they fail. Six rules sort the usable shot from the one that broadcasts amateur to every client who lands on your profile. Skip them and the cropping gets brutal.
Most people show up to their headshot session unprepared, then blame the photographer when they don't love the photos. Shoot day is the easy bit. Whether you look good is decided three weeks earlier.
Gemma was moving from virtual assistant to website designer, and her old headshots were holding her back. We built a winter shoot across Newcastle Quayside and Gateshead designed to read as the next version of her business. Here's what changed.
Studio product shots sell the garment. Location content sells the customer a version of themselves wearing it. Slapback NYC's seasonal shoot captured both, from Brooklyn streets at sunset to advertorials for the online store.
A country-chic fashion line needs studio detail and on-location story in the same brand voice. Claire's Laland & Bo shoot delivered both. Her social and online store can pull from the content library for months.
A potential client decides whether to book a hypnotherapist before reading a word of the website. Sue Smith's photos do the convincing while the copy is still loading. Then the second shoot kept the trust intact when her brand changed.
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