Browse posts tagged with Case Study at LauraPearman.com. See behind-the-scenes stories and strategic insights from real client projects that showcase the impact of personal branding and creative direction.
Jen Tait of Rise Learning Group needed more than a polished profile photo. She planned a beach shoot in Tynemouth designed to deliver a working library of credibility images for every place a training consultant has to show up.
Sally How knows handmade jewellery inside out. Where she needed help was the logical, structural side of brand strategy. That gap kept the business smaller than the work deserved. Watch the moment that flipped, and what it took.
Michelle Lucherini runs operations for a living and used to think creative branding was a different planet. Watch her run brand strategy the way she runs systems: deliberately, with structure underneath every decision. Diary-cam reflections included.
Most coaching brands book the photoshoot first and the strategy never. Jo Davidson did it the other way round, and her female leadership coaching brand looks completely different on the other side. The visuals match the depth of the work.
Most fitness brands try to fix retention with another challenge or another offer. Jill Huskisson fixed hers by getting clear on who she actually serves. Her members stay because the brand finally tells them why they should.
The same shoot-out technique produced four sets of brand photography that share nothing visually. That's because the strategy behind each client was doing the work the camera couldn't. See how brand photography lands when the thinking happens before the shoot.
Stock-corporate team photos work fine if you want your firm to look like the firm next door. APT Search had a different brief. See what happens when a recruitment team commissions photography that actually reflects their personality, on LinkedIn and on the website.
Two business partners 300 miles apart needed photography that looked like they'd shot it together. Lockdown made that impossible. See how a careful composite approach gave Aileen and Karen matching brand photography for the Runners Health Hub.
Most clients vetting an accounting firm see your team's headshots before they read a word of your work. Stiff or dated photos quietly cost firms credibility before the conversation begins. See how WBS Accounting rebuilt their first impression with a Newcastle studio session that actually fits how they work.
When your audience evolves but your visuals haven't, you start showing up as a slightly older version of yourself. This case study tracks how Victoria Fleming's photo refresh caught up with her shift into SaaS. The shoot earned its keep for years.
Welcome to the Laura Pearman Creative blog! I regularly post useful videos, helpful tips and how-to's all about branding to help you and your business make sense of it all. We often have expert guests too so if you're not signed up to our newsletter yet, get signed up so you don't miss out.