Brand photography is a curated set of custom images that show who you are, what you do, and why it matters. Unlike generic business photos, this style is guided by your brand’s values, personality, and goals.
As a result, it helps you show up with confidence and consistency. More than that, it builds connection, boosts perception, and increases your visibility.
Brand Photography is NOT just a suite of images for your business. It is carefully planned photography which is fully informed by your Brand Strategy.
It can include a myriad of types and styles of images of your business, but without the branding fundamentals, these images cannot be classed as brand photography.
Get in touch with me today so we can turn up the volume on your business and really showcase who you are.
Brand photography is often misunderstood. Even though it’s one of the most talked-about areas of photography right now. If your research so far has left you confused, I don’t blame you. On behalf of my industry, I apologise.
At its core, brand photography must communicate who you truly are. If it doesn’t do that, it’s not brand photography — it’s just a pretty picture. I even made this to help you further decipher the types of photography for yourself.
To get it right, we need to think carefully about a few key things. That way, every image aligns with your overall brand. These include:
Your brand values (also known as core values).
How your ideal customers see the world.
The service level and experience you want to be known for.
The emotional shift your clients feel — before and after working with you.
Brand photography works best when your brand strategy is already in place.
But if you’re not quite there yet, don’t worry, I can still support you. In the meantime, I recommend starting with a professional headshot session to fill any immediate gaps.
Then, once you have a clear direction for your brand, it’s time to express that through a range of visual touchpoints. To help explain how this works, here’s a simple diagram.
Personal branding photography is one type of brand photography. Like all brand photography, it’s guided by your strategy and goals.
If you’re ready to boost your visibility, this is the first step toward being seen as a true expert in your field.
If your current collection of photography is feeling a bit out-dated but you’re not ready to commit to an in-depth brand photography photo shoot, this quick, fuss-free mini-shoot is ideal for you. Contact me to find out more.
More business owners want to show up authentically in their work. My seasonal brand photo shoot service gives you fresh, energising visuals to help you do just that. Regularly and with ease.
Being able to build trust is hugely important in my line of work. People need to feel comfortable about letting me in their home or place of business. Laura has managed to get this into the creative professional headshots she did for me. I’m thrilled. It’s already making a difference in enquiries.
Clive Perry – Painter & Decorator
After meeting Laura at another photoshoot, I knew she would be the photographer to get an updated professional headshot just right for me. She worked around my busy schedule and I really liked the final work. Great job, highly recommend this service.
Liam Hodgson – Associate Director Incendium Consulting
Over the years, Laura has helped me show up with more fire and confidence without losing my edge.
Visual Marketing Excellence… and I should know. Working in the realm of visual marketing has given me a discerning attitude about how the best brands stand out for the right reasons. Laura knows these subtleties too. She shows up with personal style and brings enthusiasm, originality and a whole heap of talent. Being out on our Personal Branding photoshoot in downtown San Diego felt like a stroll with a buddy. When I booked her to shoot me deliver a talk at a conference it was like she wasn’t in the room. This approach speaks volumes about how skilled she is. The results are masterful. Do not hesitate to work with her.
Jeff Sieh – Manly Pinterest Tips
It took me seconds to feel on a deep level that Laura is a Goddess of order and action. That’s pretty rare for a Creative Talent as big and beautiful as hers. She has laser-insight, knows SO MUCH about how to articulate a brand and what’s more, she can break all of those big ideas into order and action that feels manageable.
The thing that I enjoyed most on this shoot was that Laura really made me feel at ease. We covered a lot of different parts of Nottingham here in the city centre which has resulted in a wide range of headshots I could choose from. The service has been a dream experience and I wouldn’t hesitate to recommend her to anyone.
I heard about Laura through a couple of contacts, she came highly recommended. I had a really specific vision for how I wanted this shoot to come out. It had to represent my music and me as an artist. Laura was so respectful of that and she offered up several ways to shoot what was in my head. If you’re looking for a skilled creative collaborator, Laura is your gal.
Natty Lou – Singer-Songwriter
After meeting Laura at a conference, I knew 100% that she was the photographer for me. I needed some fresh headshots for my website and social media and was heading to Newcastle so we booked this in. Laura planned out a wonderful set of locations that I would never have been able to find and she and her team made me feel amazing on the shoot day. The results were beyond my expectations. Thanks a million, Laura! I will be back again.
What jumped out at me in my research was Laura’s quirky and creative style in her portfolio. I have a similar approach to how I want to show up, so I knew we would be a great fit for each other. Laura has done that with such expertise, she was able to get that balance perfect for me to stand out without being gimmicky. This shoot, for me, was about getting to the next level with my career and business. We fully achieved that. I highly recommend any ambitious people to explore working with Laura.
Working in marketing and public relations has a lot to do with image and reputation. It was crucial to me that my clients and future customers could see that I walked the talk and could be trusted. I had a bunch of scattered ideas when I decided to begin working with Laura on a Personal Brand Photoshoot project. She brought the best of these ideas together and over-delivered on planning, directing her creative crew, creating a social media buzz about the shoot, and creating subsequent content that showcased my business AND a collection of magnificent photos I love. If you’re looking to work with the real deal, you need to hire Laura. Trust me.
Kathryn Baird – Marketing Manager
Setting up a business takes a LOT of guts, determination and focus. When I learned that Laura had a photography service to help me get a decent number of visual assets to pass to my website designer to sort out for me I was delighted. What’s more, she came to my home bakery and was exceptional at working around and with my kids too. Now I’m ready to get those online orders in.
Nicola Montgomery – La Petite Fleur Cakes
Coaching and mentoring staff as well as project managing several moving pieces at once makes me the central point of contact in my work. A huge part of this is being seen as calm and relatable. My previous headshots felt a bit stiff and I wanted to get this message across a bit better. I’m so happy with how this set of images came out. Definitely recommend.
Kate MacKay – NHS Consultant & Author
Changing industries in your career is tough. I re-trained and got the qualifications but really needed that little bit extra to get invited to interviews. I decided to try adding a relevant headshot to my job applications. Laura took this brief and really ran with it, so much so that this professional headshot was actually a talking point at the interview and then I got the job! Well worth the investment, I shall continue to recommend her to anyone looking to change up their career.
Thom Crowder – Water Sampler Northumbria Water
The reason I chose Laura for her Personal Branding Photography service is because she is so creative and thinks outside of the box. I really didn’t want to end up with something that somebody else had. I’m not very confident in front of the camera, but Laura coached me over the whole shoot day. I was surprised how much I ended up enjoying it all. I definitely recommend her.
I saw Laura doing her thing at a conference and knew she would be a great addition to my Fliprunway community and events. We have loved working with Laura to help us with workshop retreat photography, speaking and shooting a conference. She’s photographed an awards event and has been a compare and judge at a virtual awards event! We consider Laura to be a part of the Fliprunway family and will continue to work with her in the future. Such a talent!
Myra Tomlin-Reed – Fliprunway
Making my yoga studio a beautiful zen space in the middle of the city centre has been a labour of love. Laura came in and captured this mood so that we could show new members what it’s like to join or even just try out any of the classes we have to offer. Laura has helped us so much with creating more social media posts and updating the website. The content shoot service is a great option for any small business owner like me.
Lissa Foley-Hughes – Yogalilies | Life & Lilies
One of the most important drivers for this recruitment agency is to disrupt the market we are in. We wanted to underline this by using team photography that feels non-stuffy or overly corporate. Laura is so skilled at getting anyone to relax in front of the camera. We will continue to hire her to capture our growing team.
Amit Pandit – Founder of APT Search
I have a lovely community of Fitness and Wellness Pros from all over the UK. One of the highlights of the year is to host a luxe in-person retreat. I asked Laura to join us in a 6-star Resort in Marbella, Spain. She was available to my delegates for mini branding photoshoot sessions, and, on the speaking lineup talking about implementing visibility into Personal Branding within the Fitness and Wellness space. My community have fallen in love with her. The way she was able to give her knowledge based on individual questions was unforgettable.
Yvonne Radley – Big Me Up Media
I needed a quick update on my professional headshots and after meeting Laura at a networking session decided to book her. The shoot was fantastically fast which worked within my busy schedule and I’m pleased with the final results. Swift service and fuss-free. Would recommend.
Paul Steel – Financial Planning
Me and the team at Michael Offord Optometrists are more than happy to recommend Laura. She was recommended to us back when we were celebrating our 35th anniversary of trading in 2016 and needed some professional photography. When it was time for us to get some fresh Team Photography in 2022 we knew straight away we wanted to work again with Laura. She always does a great job and is a delight to work with.
Michael Offord – Michael Offord Optometrists
I wanted some relaxed and Professional Headshots. Laura brings such a creative take on how to explain what you do for a living in the photography she creates. I would never have come up with this idea on my own.
Caroline Ford – Mortgage Advisor
This is my second professional headshot shoot with Laura. Investing in unique photography for my hypnotherapy business has made a difference in growing my brand and practice. Yet again, Laura was amazing at making me feel confident and comfortable in front of the camera. Her service was fuss-free, and I know I’m going to get a lot of use out of these results. I really do believe that every Hypnotherapist needs Professional Headshots.
I’d like to thank Laura for the great photoshoot experience she delivered for me. It was relaxed and productive. I was always going to hire her to do my headshots, her professionalism and creativity are second to none. I thought I was going to be nervous on our shoot day but Laura has a great way of making you feel relaxed and at ease, which I think has translated very well into the final results. I have no hesitation in recommending her.
Gerry King – Funeral Director Websites
Working with Laura over the years has been a continual game-changer for me and my brand. From a personal branding shoot around a conference, to committing to her online program, to the thoughtful AI colour work that honoured my grey hair journey – it’s all felt deeply personal and creatively energising. As a fellow creative, I love our tête-à-têtes! Laura just gets me. Every time we work together, I walk away with more clarity, confidence, and a fresh sense of oomph. It’s made a huge difference to my focus and visibility over time.
Getting visual proof of you as a dynamic speaker is a fantastic way to build authority. When Laura was offering this service at one of the conferences I was on the lineup for it felt like a no-brainer to take advantage of this. When I was up there speaking and moving around the room, I completely forgot she was there in the shadows working away. I still get great comments about these shots. I highly recommend this bespoke photography service to any fellow professional speakers out there.
Chris Marr – Global Coaching Performance Director
We needed two types of Content Photography to update our marketing and website. Laura was brilliant at adapting her photographic and creative talents. We shot the entire product line at her studio and then worked together on a luxe fashion shoot. Laura was able to ask me the exact right questions to ensure the work she did support how I wanted our brand to be perceived. With a niche audience, my specifications were meticulous. She delivered on this and is a fantastic creative partner.
Claire – Laland & Bo
Laura and I first worked together back in the days when she had her studio in 2013. This shoot was an ultra-fun vintage pinup-style shoot, we connected that day and kept in touch. When it was time for me to launch my website and get ready for my book to be published in 2018 I had no hesitation in booking her to help me bring the vision in my mind of how I wanted everything to look and feel to life. Laura delivered on my vision, she can do the same for you and your Personal Branding too.
Ceryn Rowntree – Medium, Therapist, Writer and Guide
I booked a professional headshots photoshoot with Laura to coincide with a conference I was speaking at, as I’d seen some of the work she’d done for colleagues in my industry and it was great!
Despite having a very busy schedule on the day, Laura didn’t try to rush my session and found several locations to give a variety of different, interesting backdrops.
She put me at ease and I think that showed in the results! I have had great feedback on the photos I chose from the session, which I continue to use to this day.
Dr Julia Bramble – Social Media Manager
I’ve worked with photographers all over the world, but Laura stands out. As an ex-model, I know what to expect behind the camera, and she still surprised me. We shot these professional headshots in a tiny window of time around a busy conference, yet the results felt like they came from a full-day shoot. Laura immediately understood how to reflect both my warmth and authority. It wasn’t just a photoshoot; it was positioning and real storytelling in action.
I have a lovely community of Fitness and Wellness Pros from all over the UK. One of the highlights of the year is to host a luxe in-person retreat. I asked Laura to join us in a 6-star Resort in Marbella, Spain. She was available to my delegates for mini branding photoshoot sessions, and, on the speaking lineup talking about implementing visibility into Personal Branding within the Fitness and Wellness space. My community have fallen in love with her. The way she was able to give her knowledge based on individual questions was unforgettable.
Yvonne Radley – Big Me Up Media
Laura offering this in-a-day branding service in a way that respects my time felt like a perfect fit. The results from this are still paying off in my business now.
When I had booked to go to Social Media Marketing World I knew it was important to document it. Having worked with Laura before when I was a speaker at an event, I was thrilled I had the option to book her. She planned every inch of the shoot and the whole experience made me feel like Beyonce herself. I now have a collection of inspirational imagery that works perfectly to articulate that modern businesses can trust me to manage their content.
Natalie Hailey – Content Manager
Working with Laura didn’t feel like a staged photoshoot. She makes it easy to relax, so the images captured my personality. As a training consultant, I need headshots I can use in so many different contexts: from proposals and presentations to LinkedIn and social media. I love having a whole library of options to choose from, rather than just one image. It means my brand feels consistent wherever I show up.
What started as a simple headshot session turned into a complete transformation of how I show up in my business. After the first shoot, I booked Laura again for a full personal branding session with video and stills and from there, joined her full brand strategy program. Over the past year, we’ve worked together seasonally to create custom content that reflects where my brand is going, not just where it’s been. Every shoot builds on the last, and having Laura in my corner means I never have to scramble for content that feels like me. It’s strategic, it’s creative, and it genuinely moves the needle in my business.
In setting up my Fitness business, I wanted to invest in the right things. After looking around at my competition online, I decided to take the leap with a good website, graphic design and professional photography. For my fitness branding photography, Tynemouth Laura was the perfect fit. She came highly recommended to me and was great in talking me through each stage of the project. I was really nervous about being on camera and she was great at coaching me on shoot day. The results are fabulous!
I have a lovely community of Fitness and Wellness Pros from all over the UK and beyond. One of the highlights of the year is to host a luxe in-person retreat. After seeing the incredible photography work Laura did in San Diego I asked her to join us in a 6-Star Resort in Marbella, Spain. She did not disappoint. She was available to my delegates for mini branding photoshoot sessions, she was on the speaking lineup talking about implementing visibility into a fitness and wellness brand, and, we even had time to shoot a FABULOUS Personal Brand session for me. I love my photography, and my community have fallen in love with her too, I highly recommend her especially for online community-based businesses that host a retreat.
Yvonne Radley – Big Me Up Media
Working in the IT and Tech world means that I am surrounded by, dare I say it… a LOT of boring marketing and promotion. I’m a real geek and proud of it, and I wanted to challenge Laura’s creativity to see how she would interpret that for me on this shoot. Never in a million years could I have come up with this shoot plan and set of images. They are authentic for me, fun and professional and will help me to stand out for the right reasons in my world.
Let’s create a powerful set of images that elevate your visibility and connect with your ideal audience. No awkward posing, no fluff.
