For the expert whose brand hasn’t caught up with them yet

For bona fide experts who want to be more visible (in the right way). You don’t want to waste any more time, energy or money on random brand tactics that don’t move the needle.

In 90-mins, you’ll get a personal branding diagnostic of what’s dulling your brand’s impact, your competitive edge, and what to prioritise next to become unforgettable in your industry.

Most personal branding advice out there is generic

This personal branding diagnostic service isn’t. It’s built around your positioning, your market, and how you actually operate.

Book Your Personal Branding Diagnostic

You’re about to feel clarity, confidence, AND momentum with your Personal Branding Diagnostic

By the end of our 90-minute personal branding diagnostic, you’ll walk away with:

What to stop doing immediately

Specialist recommendations on what to stop wasting any time on the things that won’t get you to where you want to be as a Personal Brand. For many people this can feel incredibly liberating.

What actually drives visibility in your space

A clear and informed personal branding diagnostic of what is working, what’s falling flat and where things are unintentionally diluted. If I find any clangers in the mix. I will give it to you straight here too.

What your next 3 moves are

Confidence in the knowledge of your true competitive edge, differentiators and how to amplify them to start becoming unforgettable in your field and zone of genius.

Personal Branding Diagnostic process: stop what's not working, focus on what is, take your next 3 steps

You Already Know a Personal Brand Matters (a lot)

Yet, knowing where to get started with it all is often the trickiest part.

This Happens Because:

Your feed is full of advice.
All of it sounds credible.
None of it feels quite right.

So you try things.
You piece together strategies.
You follow what should work.

But nothing quite clicks

Not because you’re doing it wrong – but because none of it was built around you.

  • Your experience.
  • Your positioning.
  • Your actual edge.

So instead of momentum, you get noise.

And instead of clarity, you get stuck.

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You’re a Bonafide Expert at What You do (that part is obvious)

But what’s not obvious is where the HECK to start when it comes to building a personal brand that actually reflects that expertise.

I Know You Want to:

Be clear and direct (oh, and confident) about your position within your market.

Have your reputation, skills and experience speak for itself instead of constantly having to prove your credibility.

Have your dream customers lining up to work with you instead of having to hustle for leads.

Experience those dream ‘pinch me’ opportunities in your inbox because people constantly rave about how good your work is.

Laura Pearman, Personal Branding Diagnostic expert, confident portrait

The Source of The Confusion

Everything you’ve tried to build a personal brand as left you feeling MORE confused. I know that’s frustrating. Here’s why:

Courses + Workshops

Are intentionally too generic. The person delivering them had a limited amount of time and a mixed group of people in the room. What tips and tricks they gave you were delivered with extra-wide brush strokes.

Their remit there was to simply create enough awareness to begin a sales process, or fit into the wider context of the day’s events.

Social Media Programs + Challenges

Are usually content-heavy. A bigger promise was made when you decided to go for this. Challenges often say so on the tin: “30 posts in 30 days”. Programmes go deeper but often just do more of the same: “Fix your content creation calendar forever”.

These are great quests to go on, but if you are not crystal clear on your identity and have backed up your position in your market, you end up with a whole lot of heavy-work lifting being done that is not necessarily going to work to grow your branding or your business.

DIY Branding

If you’ve ever tried to figure this all out on your own, you know it can end up creating 100 more tasks than you imagined.

What is the precise psychological impact of that colourway or font family anyway? Does that shape, or nod to that era, really make a difference to your bottom line? Feeling directionless after this kind of a pursuit is normal.

Brand Designers + Application Experts

Are all worth their weight in gold. In 90%+ of cases, they’re not set up to diagnose strategy problems.

This is like expecting a curtain expert to worry about the structural integrity of the walls and windows they are hanging the curtains on.

Branding Theory

Is often intensely thought provoking and alluring. And quality TED Talk or special podcast guest episode leaves you feeling more in-the-know. You enjoy wryly smiling along to their sage-like points and rhetorical questions.

But when is comes to sitting back at your desk in your day to day flow, those big ideas are too abstract to re-shape into actionable steps. So again, it gets deprioritised for your overbooked schedule.

Confusion is Pricey

Every week you spend second-guessing your next move is a week your less-qualified peers show up louder, get more visibility, and claim the opportunities that should be yours.

The longer you stay overwhelmed and unsure of where to start, the longer you’ll feel like the best-kept secret in your industry (even though you’re one of the most qualified people in the room!)

 

But it doesn’t have to be this way…

The Investment

Personal Branding Diagnostic Service

£500

I Can Help You, Enter A Personal Branding Diagnostic

You need someone who lives and breathes branding to look at your current brand, diagnose what’s keeping you invisible, and tell you exactly what to focus on FIRST…

…so you don’t waste any more time, money, and energy on the wrong things and finally build the memorable brand the industry can’t ignore!

You Stop feeling like the Best-kept Secret

Start showing up as the authority you already are.

Book Your Personal Branding Diagnostic
Laura Pearman, Personal Branding Diagnostic consultant, connecting with a fellow speaker at an industry event

How The Personal Branding Diagnostic Works

Preparation

Preparation will include:

  • Booking Your Session

  • Completing the Personal Branding Questionnaire

This gives me all of the key information needed to uncover your strengths, your quirks and what will make you stand out in your industry.

Brand Review

Before we meet I will:

  • Review your existing brand touchpoints to get a clear read on your brand signals.
  • Assess the detail from your completed questionnaire.
  • Take a quick look at your market to begin mapping out where you naturally fit.
  • Determine if I can find any quick-wins in recommendations.

Our 90-Min Session

Where all of our preparation clicks into place. Together we will:

  • Agree on what is currently working.
  • Address areas or blindspots that are holding you back.
  • Identify what is making you blend in, or invisible.
  • Agree on distinctive differentiation wins and further potential.
  • What is the best next project for you to make the biggest impact on building your personal brand.

Completion

Completion will include:

  • My sending you a recording of our 90-min session to replay as much as you’d like.

Being available to you asynchronously on Email or Whatsapp over 5 days after the session to:

  • Answer any follow-up questions.
  • Get clarity on your next steps.
  • Share drafts or ideas you’re working on.
  • Check-in as you begin implementing your next steps.

I came out with total clarity (and permission) on what to stop doing

I went in expecting a high-level chat about mistakes I’d probably made on my personal brand. I came out with total clarity (and permission) on what to stop doing. More importantly. Laura gave me confirmation that the thing I’d been downplaying for years was actually my biggest differentiator. Ninety minutes, and I finally had both a diagnosis about what was wrong, but also a plan I trusted enough to act on immediately.

Michelle Dawkins - Personal Branding Diagnostic client
Rated 5 out of 5 stars
Michelle Dawkins

Book Your Personal Branding Diagnostic Session

This is not a casual call.
It’s a working session.

If you’re ready to stop second-guessing your brand, book below. This is intentionally not high-volume work.

You'll get a recording of the full 90 minutes, plus five days of direct access to me on email or WhatsApp while you act on it.

I only run one of these a week, on purpose, so book knowing this slot won't sit open for long.

Wondering if The Personal Branding Diagnostic is Right for You?

It's Right for You:

It's Not Right for You:

✅ You’ve built a strong career in a traditionally non-creative industry (think medical, wellness, lifestyle, tech, property + built-environment, engineering, finance, ops), but your personal brand hasn’t caught up to the level you’re operating at.

❌ You want someone to build your entire personal brand from the ground up. The Clinic diagnoses what you need to do next, but it doesn’t execute a fullscale rebrand. If you’re looking for end-to-end personal brand strategy, I can do that but let's get started with a chat together first so I can offer you the right style of service.

✅ You’re tired of piecing together conflicting advice. You don’t want another template, workshop, or “post more on LinkedIn” strategy. You want personalised guidance from someone who can actually see what makes you distinct.

❌ You want someone to “fix your brand” without your involvement. This is especially hard to do when we are working on a Personal Brand. If you work for someone who is asking you to take care of this, it might still be possible. Here is an overview of my framework and approach. If this fits what you're looking for, for the person you manage, let's chat.

✅ You’re done blending in. You’re tired of being the best-kept secret. You’re ready to stand out, be remembered, and show your industry who you truly are (without sacrificing credibility).

❌ You’re looking for high-volume content creation advice. A great book for this is Content Fortress. When I read this I came up with over 200 blog ideas.

✅ You don’t have the bandwidth to figure this out alone. You want a trusted brand consultant who will look under the hood of your brand, analyse your visibility gaps, and tell you exactly what to prioritise next.

❌ You want a quick-fix hack instead of strategic clarity. Head to YouTube of TikTok. There is a tonne of this advice for free here.

✅ You don’t want to guess. You want to move strategically, confidently, and with a brand that opens doors you’ve already earned.

❌ You’re not ready to show more of who you are. There might be more of a confidence priority at play here.