You’re good at what you do. Actually, scrap that. You’re really good at what you do.
People who’ve worked with you know it. Clients know it. Colleagues know it. The people sitting across the table from you know it.
But when somebody in Newcastle searches for the expertise you have, checks you out on LinkedIn before a meeting or lands on your website before they’ve ever spoken to you, does the version of you they find actually match the one in the room?
Because if it doesn’t, you have a personal branding problem. And it’s exactly what I help you to shortcut.
I’m Laura Pearman, a Strategic Personal Branding Consultant based just across the Tyne in Gateshead. I work with high-achieving women in Newcastle and across the North East who already have the expertise and industry excellence. They’re looking to get the right people’s respect and attention to achieve their goals.
My Go-To Personal Branding Expert
I have worked with Laura in a number of ways over the years. I had to make a MASSIVE change in how my businesses were coming across when things shifted beyond my control. Laura’s continued advice and guidance made that so much easier. I will never stop contacting her when I need to evolve again, or get a much needed dose of her motivating energy to make it happen. Highly recommend.
Elaine Parker – Serial Entrepreneur
Elaine Parker
Order AND Action. An incredible talent! Laura YOU are magical!!!!
It took me seconds to feel on a deep level that Laura is a Goddess of order and action. That’s pretty rare for a Creative Talent as big and beautiful as hers. She has laser-insight, knows SO MUCH about how to articulate a brand and what’s more, she can break all of those big ideas into order and action that feels manageable.
Trish McKinnley
The clarity I gained from this process was invaluable!
The concise, wise guidance and re-framed picture of my brand that I gained from this process was invaluable and oh-so rapid. I can finally see what I need to prioritise in my limited schedule to build my brand authority as a content strategist.
Jackie Wilson
My retreat delegates LOVE Laura!
I have a lovely community of Fitness and Wellness Pros from all over the UK. One of the highlights of the year is to host a luxe in-person retreat. I asked Laura to join us in a 6-star Resort in Marbella, Spain. She was available to my delegates for mini branding photoshoot sessions, and, on the speaking lineup talking about implementing visibility into Personal Branding within the Fitness and Wellness space. My community have fallen in love with her. The way she was able to give her knowledge based on individual questions was unforgettable.
Yvonne Radley – Big Me Up Media
Yvonne Radley
The results continue to compound in my business every single day.
Back in 2016, I nearly booked with Laura, but the timing wasn’t quite right. When I came back in 2022, I didn’t just want great images, I needed clarity. Laura’s Brand Strategy Day filled in gaps I didn’t even realise were holding me back. Everything aligned: visuals, messaging, positioning. Since then, I’ve been able to delegate more, show up consistently, and get my time back. The results continue to compound in my business every single day.
Jo Davidson
We highly recommend you get Laura’s expert help
We are very happy with our brand guidelines and feel confident about our next steps ahead. If you feel ready to be more in control of how to stay current in your market, we highly recommend you get Laura’s expert help.
Ian & Sharon Matthias – MCE Railway Safety.
Ian & Sharon Matthias
Showing up with more fire and confidence
Over the years, Laura has helped me show up with more fire and confidence without losing my edge.
Victoria Fleming
Working with Laura over the years has been a continual game-changer for me and my brand.
Working with Laura over the years has been a continual game-changer for me and my brand. From a personal branding shoot around a conference, to committing to her online program, to the thoughtful AI colour work that honoured my grey hair journey – it’s all felt deeply personal and creatively energising. As a fellow creative, I love our tête-à-têtes! Laura just gets me. Every time we work together, I walk away with more clarity, confidence, and a fresh sense of oomph. It’s made a huge difference to my focus and visibility over time.
Sally How
I came out with total clarity (and permission) on what to stop doing
I went in expecting a high-level chat about mistakes I’d probably made on my personal brand. I came out with total clarity (and permission) on what to stop doing. More importantly. Laura gave me confirmation that the thing I’d been downplaying for years was actually my biggest differentiator. Ninety minutes, and I finally had both a diagnosis about what was wrong, but also a plan I trusted enough to act on immediately.
Michelle Dawkins
One of my best Creative Suppliers EVER
Laura is one of my best Creative suppliers EVER. Creating the magazine, and coaching has meant I have come into contact with hundreds of different creatives over the years from all over the world. Laura is one of THE best. She has a wonderful way with words and creates a hugely popular column for the magazine on personal branding. This is just the beginning, we will be hiring her a lot more in the future. Book her now, she’s worth the wait.
Tricia Scott- The Female CEO Magazine
Tricia Scott
Newcastle is full of talented people. That's kind of the problem.
Newcastle has a serious business community. Professional and corporate services continue to be a major part of the city's economy, alongside growing technology, digital, science and innovation sectors.
You can see that mix across the city: established professional firms in the centre and around the Quayside, knowledge-based businesses around Newcastle Helix, and growing companies choosing Newcastle as the place to build and expand.
Which means there is no shortage of clever, ambitious people here.
Being good at what you do isn't necessarily enough to make you memorable.
And yes, that's frustrating. Especially when you watch someone with less experience getting the speaking gig, the opportunity, the client or the recognition you know you could handle.
98% of the time they're not better than you. They've just worked out how to be more noticeable. Annoying? Yes - Infuriating! Fixable? Absolutely!
You bring the expertise. I'll bring the trade secrets.
I'm not here to invent a reality-TV style brand persona for you. And I'm definitely not going to tell you that you suddenly need to start dancing on Instagram or sharing every waking thought with LinkedIn.
My job is to work out what already makes you memorable: your expertise, experience, opinions, personality and, yes, your quirks. Then we turn that into a strategic personal brand that articulates your brilliance to the right people in your industry so that they can understand who you are, why you're a real expert and why they should consistently remember you.
That's particularly important when you work in a city full of other highly qualified consultants, leaders and specialists. Your qualifications might get you onto the shortlist. Your reputation and personal brand help people remember why they wanted you.
Does your personal brand pass the reality check?
If you're reading this thinking, “I know the woman people find online definitely isn't the same woman they get in the room,” why not start with step 1 only in my framework? My £500 Personal Branding Diagnostic is the way I begin with all of my clients.
I'll review how you're currently showing up, what your personal brand is communicating and where the gaps are. You'll come away knowing what's working, what's underselling you and where the biggest opportunities are to make your expertise and personality much harder to miss.
It's a focused first step if you know something needs to change but don't yet know whether you need a full strategy overhaul, new photography, sharper messaging or simply a clearer direction.
What happens after the Diagnostic?
If you need deeper strategic work, a Brand Strategy Day gives us the space to work through what you want to be known for, who you're trying to reach, what makes you different and how to talk about yourself without sounding like you've swallowed a corporate brochure.
If the strategy is right but the visuals aren't, personal branding photography can make sure your LinkedIn, website, speaker profile and proposals show the same confident, credible and interesting woman people meet in person.
And because I'm based in the North East, working together face-to-face in Newcastle or Gateshead is easy. No expedition to London required.
But I work in a serious industry...
I hear this one a lot, particularly from women in professional services, finance, consultancy, technology, science and other non-creative fields.
There's a fear that showing personality somehow means sacrificing credibility or a 1995 version of “professionalism”. It doesn’t.
Now, you don't have to choose between being respected and being remembered. You can know your industry inside out and have world-opinions. You can be trusted with serious decisions and wear the bright jacket. You can have decades of experience and be funny.
Your personality isn't something we need to hide to protect your expertise. Used strategically, it's the thing that makes people remember it.
Personal branding across the North East
I'm based in the North East and work with women across the whole region, both in person and online.
Durham, Sunderland, Northumberland and the Tees Valley: you're very much included too. The region's mix of professional services, advanced manufacturing, energy, healthcare, technology and specialist industries means there is no shortage of women with expertise worth making visible. A comprehensive list of which industries I’m aiming at: Technical, Wellness, Medical, Property, Finance, Tech and STEM.
Wherever you are, the goal is the same: to make your reputation match your expertise and make you impossible to ignore.
Personal branding in Newcastle: common questions (FAQs)
Do you work with Newcastle clients in person?
Yes. I'm based in the North East, so Newcastle is very much local for me. Depending on the service, we can work together face-to-face or online.
Do you only work with business owners?
No. I work with high-achieving women including founders, consultants, directors, specialists and senior professionals. You don't need to own a business to need a strong personal brand.
Do you work with women in corporate and professional services roles?
Yes. In fact, women in non-creative and traditionally more corporate industries are exactly who much of my work is designed for.
Where should I start if I don't know what I need?
Start with Step 1 - the £500 Personal Branding Diagnostic. It gives us a clear picture of how you're showing up now and what I'd recommend you tackle next. I insist on this for all of my clients.
How well do you really know Newcastle?
Let's make you the obvious choice in Newcastle
If you're building your reputation in Newcastle and your visibility isn't keeping pace with your ability, let's find out why.
The results from this are still paying off in my business now.
Laura offering this in-a-day branding service in a way that respects my time felt like a perfect fit. The results from this are still paying off in my business now.
Jo Davidson
No fluff. No fakery. No wasted time trying to turn you into somebody else. Just a clear look at what your personal brand is doing now and what needs to happen next.
