Hello, neighbour.
Yes, your Strategic Personal Branding Consultant really is right here in Gateshead. No train to London required.
I’m Laura Pearman and I work with high-achieving women who are brilliant at what they do but whose personal brands haven’t quite caught up yet.
The expertise is there. The experience is there. The personality is definitely there. But somewhere between becoming really good at your job and trying to look suitably professional online, the bits that make you you have disappeared.
That’s what I help you to shortcut.
You bring the expertise and industry excellence. I’ll bring the personal branding trade secrets that turn all of that, personality and quirks included, into a strategic personal brand people respect and remember.
The clarity I gained from this process was invaluable!
The concise, wise guidance and re-framed picture of my brand that I gained from this process was invaluable and oh-so rapid. I can finally see what I need to prioritise in my limited schedule to build my brand authority as a content strategist.
Jackie Wilson
Working with Laura over the years has been a continual game-changer for me and my brand.
Working with Laura over the years has been a continual game-changer for me and my brand. From a personal branding shoot around a conference, to committing to her online program, to the thoughtful AI colour work that honoured my grey hair journey – it’s all felt deeply personal and creatively energising. As a fellow creative, I love our tête-à-têtes! Laura just gets me. Every time we work together, I walk away with more clarity, confidence, and a fresh sense of oomph. It’s made a huge difference to my focus and visibility over time.
Sally How
The results continue to compound in my business every single day.
Back in 2016, I nearly booked with Laura, but the timing wasn’t quite right. When I came back in 2022, I didn’t just want great images, I needed clarity. Laura’s Brand Strategy Day filled in gaps I didn’t even realise were holding me back. Everything aligned: visuals, messaging, positioning. Since then, I’ve been able to delegate more, show up consistently, and get my time back. The results continue to compound in my business every single day.
Jo Davidson
My retreat delegates LOVE Laura!
I have a lovely community of Fitness and Wellness Pros from all over the UK. One of the highlights of the year is to host a luxe in-person retreat. I asked Laura to join us in a 6-star Resort in Marbella, Spain. She was available to my delegates for mini branding photoshoot sessions, and, on the speaking lineup talking about implementing visibility into Personal Branding within the Fitness and Wellness space. My community have fallen in love with her. The way she was able to give her knowledge based on individual questions was unforgettable.
Yvonne Radley – Big Me Up Media
Yvonne Radley
My Go-To Personal Branding Expert
I have worked with Laura in a number of ways over the years. I had to make a MASSIVE change in how my businesses were coming across when things shifted beyond my control. Laura’s continued advice and guidance made that so much easier. I will never stop contacting her when I need to evolve again, or get a much needed dose of her motivating energy to make it happen. Highly recommend.
Elaine Parker – Serial Entrepreneur
Elaine Parker
One of my best Creative Suppliers EVER
Laura is one of my best Creative suppliers EVER. Creating the magazine, and coaching has meant I have come into contact with hundreds of different creatives over the years from all over the world. Laura is one of THE best. She has a wonderful way with words and creates a hugely popular column for the magazine on personal branding. This is just the beginning, we will be hiring her a lot more in the future. Book her now, she’s worth the wait.
Tricia Scott- The Female CEO Magazine
Tricia Scott
I came out with total clarity (and permission) on what to stop doing
I went in expecting a high-level chat about mistakes I’d probably made on my personal brand. I came out with total clarity (and permission) on what to stop doing. More importantly. Laura gave me confirmation that the thing I’d been downplaying for years was actually my biggest differentiator. Ninety minutes, and I finally had both a diagnosis about what was wrong, but also a plan I trusted enough to act on immediately.
Michelle Dawkins
We highly recommend you get Laura’s expert help
We are very happy with our brand guidelines and feel confident about our next steps ahead. If you feel ready to be more in control of how to stay current in your market, we highly recommend you get Laura’s expert help.
Ian & Sharon Matthias – MCE Railway Safety.
Ian & Sharon Matthias
Showing up with more fire and confidence
Over the years, Laura has helped me show up with more fire and confidence without losing my edge.
Victoria Fleming
Order AND Action. An incredible talent! Laura YOU are magical!!!!
It took me seconds to feel on a deep level that Laura is a Goddess of order and action. That’s pretty rare for a Creative Talent as big and beautiful as hers. She has laser-insight, knows SO MUCH about how to articulate a brand and what’s more, she can break all of those big ideas into order and action that feels manageable.
Trish McKinnley
Known in the room. Invisible online.
I see this constantly with women in Gateshead and across the North East.
You're already well regarded by people who know you. Your clients rave about you. Your network knows what you can do. Put you in a room with the right person and you can absolutely hold your own.
The problem? You're not sure how to get invited into the right room, with the right people
Somebody checks your LinkedIn before they agree to the meeting. A potential client Googles you before getting in touch. An event organiser looks at your profile before deciding whether to ask you to speak.
And what do they find? Too often it's a flat, outdated, slightly apologetic, meek version of a genuinely impressive woman.
That gap matters. Not because you need to start shouting about yourself every five minutes, but because people are unable to interpret expertise they can't quickly understand.
Gateshead isn't short of serious businesses or serious expertise
Gateshead's business community is much broader than people outside the area sometimes realise. From the concentration of businesses around Team Valley to professional and specialist organisations across the borough, and the continuing development around Gateshead Quays, there's a lot happening on this side of the Tyne.
Across Gateshead and the wider North East, women are building careers and businesses in professional services, manufacturing, healthcare, technology, engineering and other industries where credibility matters.
And “quietly getting on with it” can work brilliantly until you need people outside your immediate network to know who you are.
That's when your personal brand needs to catch up with your reputation.
Personal branding without pretending to be someone you're not
I have absolutely no interest in turning you into a glossy influencer-style “brand you”. You are a person. A clever, experienced, complicated, occasionally weird person. Excellent. That's much more useful.
The strategy is about working out which parts of your expertise, experience and personality we need to turn up rather than smoothing everything down until you sound like everybody else in your industry.
Because the things you've spent years thinking you should hide might actually be the things that make somebody remember you.
That's where the magic is. Or, if we're being less fluffy about it, that's where the strategy is.
Not sure you need a full Brand Strategy Day? Start here.
My £500 Personal Branding Diagnostic is the sensible first step if you know you've outgrown your current personal brand but aren't entirely sure what needs to change.
I'll look at how you're showing up now, what's working, what's getting in your way and where you're underselling yourself. Then I'll give you a clear view of what I'd prioritise next.
That might lead to deeper strategy work or new personal branding photography. It might also turn out that you need a few focused changes rather than rebranding your entire life for the sake of it.
Either way, you'll know what to do next and why.
Dive in Head First
Everyone starts in the same place, with step one. From there, what we uncover decides the shape of the work.
If it turns up bigger positioning issues or a lack of market intel, we carry on through the framework to take a methodical approach: what you want to be known for, what makes you different, who needs to notice you, what you've been hiding and what's currently getting in your way. Most people work through it at a steady pace over a few sessions. If you'd rather clear the decks and do it in one intensive day, that option exists too.
A personal branding consultant who's actually local
There is a real advantage to working with somebody on your doorstep, and it's not just that neither of us has to spend six hours on a train.
I'm based in the North East. Newcastle is just over the Tyne, Team Valley is part of the local business landscape, and working with clients across Tyneside is genuinely local rather than a location name added to a website.
I know the North East business community values substance, straight talking and people who actually deliver. And that's exactly how I work.
Your personal brand needs to be distinctive enough to get you noticed but grounded enough to still feel like you on a Tuesday morning.
Not just the dressed-up version of you at an awards dinner. The actual you. That's the woman we're building the brand around.
Personal branding in Newcastle: common questions (FAQs)
Are you actually based in Gateshead?
Yes. Gateshead is not just an area I cover for SEO. That makes in-person work across Gateshead, Newcastle and Tyneside straightforward.
Can we work together face-to-face?
Yes. Depending on the service and what we're doing, we can work together in person or online.
Do you work with people around Team Valley and the wider borough?
Yes. I work with clients across Gateshead and the wider North East. You don't have to be based in the town centre.
Is the Personal Branding Diagnostic the best place to start?
If you know your current personal brand isn't doing you justice but you don't yet know what needs fixing, yes. The £500 Diagnostic is designed to give you that clarity before you decide to commit to any next steps.
How well do you really know Gateshead Laura?
Fun-fact about me, my Dad worked for Royal Mail in Gateshead. I spent one summer before going to uni as a post lady delivering mail, including to Gazza's grandma. On Saturday shifts me and the lads would get a full english in a stottie from (the OG) SuperPie.
Gateshead is changing. Maybe it's your turn too.
There's serious momentum around Gateshead and the wider North East, and there are some incredible women building businesses, careers and reputations here.
You don't need to move somewhere else to become known for what you do. You don't need to become louder than everybody around you either.
You need clarity. You need strategy. And you need the confidence to stop hiding the interesting bits.
The results from this are still paying off in my business now.
Laura offering this in-a-day branding service in a way that respects my time felt like a perfect fit. The results from this are still paying off in my business now.
Jo Davidson
If you're already excellent at what you do but tired of feeling like one of the North East's best-kept secrets, let's find out what's holding your personal brand back.
You're done playing small. I'm in Gateshead. Seems silly not to have a look, doesn't it?
