TL;DR
I worked with Claire from Laland & Bo, an equestrian fashion entrepreneur, to capture her brand’s country-chic style through content photography. We combined detailed studio product shots with on-location fashion shoots in a private countryside setting. Each image highlights her garments, accessories, and jewellery. Whilst also providing versatile, brand-aligned content for social media, online sales, and marketing campaigns.
Learn About my Equestrian Fashion Content Photography project with Laland & Bo
An equestrian fashion brand content photography case study this time for Laland & Bo.
This is a great insight into how my Custom Photography Service works to create efficient content creation when you have a LOT of products in different lines that work together to represent what you stand for as a brand.
About This Equestrian Fashion Brand Case Study
Meet Claire – an Equestrian Fashion Entrepreneur
Claire is a fashion and riding enthusiast. In addition to gaining years of experience working in corporate, she decided to bring her passions together in a business aimed at serving the equestrian community with fashion and style.
Content Photography Planning
Laland & Bo needed to have different types of photography so that could create content on social media to drive traffic to online sales as well as support in-person business at different horse shows and prestigious countryside events across the UK.
In our initial consultation, we decided that this fit into two main categories:
- A Studio-Based Product Shoot: Jewellery, Accessories & Garments.
- An On-Location Fashion and Accessories Shoot to emphasise the emotion and ethos of the Laland & Bo brand.
Equestrian Fashion Accessories Photography
Laland & Bo has a delightful line of cowhide purses and bags as well as these wonderful brightly coloured silk scarves. Capturing each item in a series of ways has given Claire and the team enough angles of each item. This means they can create an interactive experience when customers are shopping online, and on social media too.
Equestrian Fashion Jewellery Photography
Claire wanted to ensure she had a collection of clean and detailed product photography of the Laland & Bo Jewellery line. As many of the pieces are detailed, ensuring this was shown effectively was important.
A Content Photography Equestrian Fashion Shoot On-Location
Scouting a secret venue in a private countryside location created a wonderful British country manor mood. With shooting in Fall, the landscape was rich with autumnal colours. This worked fantastic with both the tweed and tartan lines.
Accessories On-Location
Showing the larger cowhide accessories in situ created an extra angle. This shows this product line immersed in use in addition to the more technical side of capturing the bags in the studio. It also gives an online shopper context of how big these items sit on the body with a sense of scale and sizing.
Handing over to a Fellow Creative Supplier
To support Claire in her next project – updating the website. I created a loose concept preview to show her and the web design team how I had planned for this round of content photography to sit together.
Here is a mock-up of a seasonally-inspired homepage.
Interpreting the Online User Experience
With how a single item page could look during the online shopping experience.
Equestrian Fashion Content Photography Project Reflection
So, you see. Adapting the Content Photography set-up to suit both the needs of the Laland & Bo online sales strategy as well as working in a way to help Claire and her team create stunning social media content was done with two different shoot days, or the same merchandise, but in very different contexts.
Laland & Bo can now initiate their wider marketing plan with confidence. The creative content side of this is fully taken care of, plentiful and can be re-purposed over time.
Fancy a chat to find out more? Book a call now.
If this sort of shoot or branding development appeals to you, then let’s talk about it. We can see if we are a good fit for each other.
Frequently Asked Questions
What is equestrian fashion content photography?
Equestrian fashion content photography is professional photography. It showcases equestrian-inspired clothing, accessories, and jewellery in a way that reflects the brand’s style and lifestyle.
Why do I need both studio and on-location photography?
Studio photography captures clean, detailed product shots, while on-location shoots show lifestyle context, helping customers visualize how items look in real-life settings.
How can content photography help my equestrian brand?
Content photography provides versatile images for social media, e-commerce, email campaigns, and events, boosting brand consistency and online engagement. More about how this service works here.
What types of products should be photographed for an equestrian fashion brand?
Key products include clothing, accessories, bags, and jewelry. Each should be captured from multiple angles and in lifestyle contexts to show size, detail, and usage. Online shoppers expect to see the product they are about to buy in many ways: from different angles, and in different environments. This helps them to feel confident in their purchasing decision.
How can I repurpose content photography for marketing?
Images can be used across online stores, social media posts, newsletters, and promotional materials. Planning your shoots ensures you have reusable, brand-aligned content for multiple campaigns.
How much does it cost?
I work mainly in a bespoke approach for these kinds of shoots. It’s hard to set a fixed price when collections vary in size and lines. You can find out more about this service here. And book a call or send me an email to get a firm personalised quotation.
