Self-Diagnose Your Personal Brand

Personal branding checklist for professionals and business owners ready to strengthen their visibility and invest in their brand strategy

Get my free 12-point checklist and find out exactly what’s working in your personal brand, and what’s quietly holding it back. Tick off what you’ve already nailed, spot the gaps, know what to focus on next.

    Personal Branding Guidance

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    Understand what personal branding really means

    What Is a Personal Brand? How to Build Yours as a Leader

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    Avoid these common pitfalls

    5 Mistakes Leaders Make When Building Their Personal Brand

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    Level up your brand presence

    Advanced Personal Branding Strategies for Women in Leadership

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    See if now’s your time to work with a Branding Expert

    What Does a Brand Strategist Do? (And Why You Might Need One)

    Get in touch

    Prefer to chat later? Send me a message here – I personally reply to every enquiry.

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      Proven Results

      My Go-To Personal Branding Expert

      I have worked with Laura in a number of ways over the years. I had to make a MASSIVE change in how my businesses were coming across when things shifted beyond my control. Laura’s continued advice and guidance made that so much easier. I will never stop contacting her when I need to evolve again, or get a much needed dose of her motivating energy to make it happen. Highly recommend.

      Elaine Parker – Serial Entrepreneur

      Bespoke Photography of Elaine Parker SaferDate App Founder for The Female CEO Magazine Cover. Editorial Photography
      Rated 5 out of 5 stars
      Elaine Parker

      The results continue to compound in my business every single day.

      Back in 2016, I nearly booked with Laura, but the timing wasn’t quite right. When I came back in 2022, I didn’t just want great images, I needed clarity. Laura’s Brand Strategy Day filled in gaps I didn’t even realise were holding me back. Everything aligned: visuals, messaging, positioning. Since then, I’ve been able to delegate more, show up consistently, and get my time back. The results continue to compound in my business every single day.

      Brand Strategy In A Day Jo Davidson Female Leadership Coach
      Rated 5 out of 5 stars
      Jo Davidson

      We highly recommend you get Laura’s expert help

      We are very happy with our brand guidelines and feel confident about our next steps ahead. If you feel ready to be more in control of how to stay current in your market, we highly recommend you get Laura’s expert help.

      Ian & Sharon Matthias – MCE Railway Safety.

      Brand Strategy In A Day MCE Railway Safety brand guidelines and brand strategy service
      Rated 5 out of 5 stars
      Ian & Sharon Matthias

      Order AND Action. An incredible talent! Laura YOU are magical!!!!

      It took me seconds to feel on a deep level that Laura is a Goddess of order and action. That’s pretty rare for a Creative Talent as big and beautiful as hers. She has laser-insight, knows SO MUCH about how to articulate a brand and what’s more, she can break all of those big ideas into order and action that feels manageable.

      La Jolla Personal Brand Photography for Trish McKinnley, Manifesting Goddess Guide. San Diego
      Rated 5 out of 5 stars
      Trish McKinnley

      Showing up with more fire and confidence

      Over the years, Laura has helped me show up with more fire and confidence without losing my edge.

      Victoria Fleming, a sales expert and trainer, smiling confidently in a bold personal branding photoshoot with a vibrant background.
      Rated 5 out of 5 stars
      Victoria Fleming

      Working with Laura over the years has been a continual game-changer for me and my brand.

      Working with Laura over the years has been a continual game-changer for me and my brand. From a personal branding shoot around a conference, to committing to her online program, to the thoughtful AI colour work that honoured my grey hair journey – it’s all felt deeply personal and creatively energising. As a fellow creative, I love our tête-à-têtes! Laura just gets me. Every time we work together, I walk away with more clarity, confidence, and a fresh sense of oomph. It’s made a huge difference to my focus and visibility over time.

      Sally How smiling with grey hair and orange jacket in personal branding photo by Laura Pearman
      Rated 5 out of 5 stars
      Sally How

      One of my best Creative Suppliers EVER

      Laura is one of my best Creative suppliers EVER. Creating the magazine, and coaching has meant I have come into contact with hundreds of different creatives over the years from all over the world. Laura is one of THE best. She has a wonderful way with words and creates a hugely popular column for the magazine on personal branding. This is just the beginning, we will be hiring her a lot more in the future. Book her now, she’s worth the wait.

      Tricia Scott- The Female CEO Magazine

      Bespoke Photography for Tricia Scott Editor in Chief of The Female CEO Magazine. creative suppliers
      Rated 5 out of 5 stars
      Tricia Scott

      I came out with total clarity (and permission) on what to stop doing

      I went in expecting a high-level chat about mistakes I’d probably made on my personal brand. I came out with total clarity (and permission) on what to stop doing. More importantly. Laura gave me confirmation that the thing I’d been downplaying for years was actually my biggest differentiator. Ninety minutes, and I finally had both a diagnosis about what was wrong, but also a plan I trusted enough to act on immediately.

      Michelle Dawkins - Personal Branding Diagnostic client
      Rated 5 out of 5 stars
      Michelle Dawkins

      The clarity I gained from this process was invaluable!

      The concise, wise guidance and re-framed picture of my brand that I gained from this process was invaluable and oh-so rapid. I can finally see what I need to prioritise in my limited schedule to build my brand authority as a content strategist.

      Jackie Wilson BrickHouse clarity and confidence
      Rated 5 out of 5 stars
      Jackie Wilson

      My retreat delegates LOVE Laura!

      I have a lovely community of Fitness and Wellness Pros from all over the UK. One of the highlights of the year is to host a luxe in-person retreat. I asked Laura to join us in a 6-star Resort in Marbella, Spain. She was available to my delegates for mini branding photoshoot sessions, and, on the speaking lineup talking about implementing visibility into Personal Branding within the Fitness and Wellness space. My community have fallen in love with her. The way she was able to give her knowledge based on individual questions was unforgettable.

      Yvonne Radley – Big Me Up Media

      Bespoke Photography for the Big Me Up Media Business Retreat to Marbella. Yvonne Radley from Big Me Up Media
      Rated 5 out of 5 stars
      Yvonne Radley
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