Guest Experts Archives

Brand Strategy Guest Experts Personal Branding

Personal Branding Defined: Brand Strategy Insights with Philip VanDusen

Google "personal branding" and you'll find as many definitions as websites listing them. None quite agree. Philip VanDusen joins the show with a working definition you can actually build a brand on. Plus the strategy thinking that makes it land.

Laura Pearman

Brand Strategy Guest Experts Personal Branding

How Do You Create a Brand Niche as a Creative Entrepreneur? Lessons from a Real-Life Pivot

A niche feels like a cage until you build one that fits the work you actually want to do. The strongest creative niches grow out of who you serve and the part of you no one else can copy. Stop shrinking your offer to fit a worksheet.

Laura Pearman

Guest Experts Personal Branding

How to Create a Brand That Looks Good and Actually Works (with Anna Brand)

Plenty of brands look beautiful. Far fewer actually pull in clients. Designer Anna Brand explains what separates the two, and where most solo brands silently lose the plot when they DIY.

Laura Pearman

Allies Guest Experts Personal Branding

Personal Branding on LinkedIn with Louise Brogan

Your LinkedIn about section is the most public misuse of "I" on the internet. Louise Brogan explains why bios that earn connection requests speak to the reader instead. Most polished profiles get this exactly backwards.

Sarah Line

Simon Raybould pointing to his temple with a smile, standing in front of a decorative tiled column capturing a confident, intelligent tone for a blog about great presentation skills.

Allies Guest Experts Personal Branding

4 Tips For Great Presentations And Speeches With Simon Raybould

You can over-practice a presentation. Simon Raybould walks through the four areas that decide whether a talk lands or stalls, and the rehearsal habit most speakers get backwards. Worth a listen before your next big stage.

Laura Pearman