The headshot isn't step one. It's a finishing touch on work that should already be done. Book the shoot before the brand work and you'll spend hundreds on photos that don't do anything for your business.
Stock-corporate team photos work fine if you want your firm to look like the firm next door. APT Search had a different brief. See what happens when a recruitment team commissions photography that actually reflects their personality, on LinkedIn and on the website.
When your audience evolves but your visuals haven't, you start showing up as a slightly older version of yourself. This case study tracks how Victoria Fleming's photo refresh caught up with her shift into SaaS. The shoot earned its keep for years.
SPF in your foundation will turn your headshot into a flashback hostage situation. There is no editing fix for that ghostly white face on the day. The MUAs in this round-up have stronger advice and better products.
Event photographers prove you turned up. Branding photographers prove you were the right person on stage, and they hand you a year of social-shareable content from a single keynote. If your last speaker photos sit unused on a hard drive, you're paying for the gig twice.
Headshot prices range from £20 to £20,000. Yes, the market is genuinely chaotic, and most people book the wrong tier. This breakdown explains who you're really paying when you book.
Most people show up to their headshot session unprepared, then blame the photographer when they don't love the photos. Shoot day is the easy bit. Whether you look good is decided three weeks earlier.
Chris Marr didn't want to be photographed standing behind a podium. He wanted images of himself out in the crowd, working the room with the mic in his hand. Nottingham Contemporary made the lighting technically hard, and handed him a speaker reel that earns bookings.
Most advice on female branding is endless variations of the same social media tips. The faster authority shortcut is the one nobody mentions: get on a stage. Natalie's first speaking gig is a working example, with photography that kept earning its keep after the talk.
Jeff Sieh's brand is unmistakable retro-Americana, and his content engine never sleeps. We built a hybrid shoot in San Diego that gave him both speaker photos and lifestyle visuals from one trip. If you're a content-heavy speaker, this is the model worth borrowing.
Welcome to the Laura Pearman Creative blog! I regularly post useful videos, helpful tips and how-to's all about branding to help you and your business make sense of it all. We often have expert guests too so if you're not signed up to our newsletter yet, get signed up so you don't miss out.