A free calendar with ladybirds on it used to win a savings account. Now the clients controlling money for the next thirty years won't notice your firm if your brand looks dated. Here's why accountants and financial advisors can no longer hide behind referrals and reputation.
External creatives get a bad rap because nobody's running creative direction on either side. Set up the workflow once, on both sides of the brief, and the missed deadlines and the 'coconuts are hot right now' moments stop being inevitable.
Most personal brands commit to a colour palette before they've tested whether it actually fits the person. A moodboard catches that mistake while it's still cheap. See two real client boards next to each other and you'll spot why.
Welcome to the Laura Pearman Creative blog! I regularly post useful videos, helpful tips and how-to's all about branding to help you and your business make sense of it all. We often have expert guests too so if you're not signed up to our newsletter yet, get signed up so you don't miss out.