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Sally How knows handmade jewellery inside out. Where she needed help was the logical, structural side of brand strategy. That gap kept the business smaller than the work deserved. Watch the moment that flipped, and what it took.

Michelle Lucherini runs operations for a living and used to think creative branding was a different planet. Watch her run brand strategy the way she runs systems: deliberately, with structure underneath every decision. Diary-cam reflections included.

Most fitness brands try to fix retention with another challenge or another offer. Jill Huskisson fixed hers by getting clear on who she actually serves. Her members stay because the brand finally tells them why they should.