Brand Strategy in a Day

With my Brand Strategy in a Day package, I will spend one full day with you and/or your team. My Creative team does the rest for you! The result is a concise and beautiful brand guidelines document for your business.

If you want to own a truly original brand that stands out for all the right reasons, but you prefer to be more hands-off with the branding. Prioritise and focus on what you’re really good at. Choosing this package is perfect for you.

Get in touch today to find out more.

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Brand Strategy in a Day

How building your brand strategy in a day works

1. Preparation: Before Your Intensive Day

We begin with a discovery call. Then we review your brand materials and plan the logistics for your session. If needed, I’ll recommend extra research or prep to fill in any strategic gaps.

2. The Intensive Day: 1:1 or Team-Based

You’ll get up to 6 hours of focused strategic work. Together, we’ll define your brand. Then we explore creative directions and align your messaging. The session can happen online or in person.

3. Results: What You’ll Walk Away With

After the session, my team and I will build your full brand guidelines document. You’ll get clear direction, unified messaging, and visual brand consistency you can apply right away.

1. Preparation: Before Your Intensive Day

Preparation will include:

  • An introductory call.
  • Branding discovery & gap finding.
  • Bespoke fact-finding (optional extra).
  • Planning the logistics of the intensive day.

Research & Fact-Finding (Before the Day)

Prior to your Brand Strategy Intensive day, we begin preparations by collecting all of the key data you may already have. This will help to get fully de-briefed and ready for our day together.

If any important gaps in the work you have are identified, I may advise an additional preliminary fact-finding activity to improve preparations for the day. This means that you can feel confident going into a full day out of your business to really maximise our time together.

Recommendations are made on a client-by-client basis. Additional costs are highlighted before any additional work is carried out.

2. The Intensive Day: 1:1 or Team-Based

The intensive day can be in person or online. It can be with just you or with your team. Whichever works best for you.

In-Person or Online

The day will involve up to 6 hours of intensive, focused time. Here we will discuss the inner workings of your business and what is the right definition and articulation of the brand that underpins your business.

This time gives us the opportunity to work through a number of activities together. They reveal where there may be any gaps or misalignments. It is also a wonderful think-tank to begin the birth of new creative ideas, style choices and execution.

3. Results: What You’ll Walk Away With

After the intensive day, me and my team will analyse everything covered and we will produce a beautifully robust brand guidelines document.

This makes any creative activity as a business a lot more efficient and effective.

Beyond a well-figured out Brand

People find this one-day intensive experience to be incredibly inspirational because of the clarity it brings and the new ideas it stirs up. When carried out with your senior management team, it can also feel like a great way to unite through a shared vision.

We will also provide clear guidelines and next steps for you to get the most out of your brand as well as achieve your goals faster.

Detailed terms & conditions.

Want to see how this works in action?

Browse my Brand Strategy Case Studies to see the real-world results clients have achieved from this exact process.

Why choose this service?

My Brand Strategy in a Day service has so many benefits for you and your business.

Expertise

When you book this day you are enlisting the support of serious experts. Having worked in the creative industries for years with hundreds of different businesses I know how to get you thinking about your business with a fresh feeling of clarity.

Magic

During our day together there is a strong chance that I will riff or put your ideas together but in a new creative way, or with a style or aesthetic you have never considered. That feels exciting!

Time

You’re really ready to give yourself the gift of more time that comes from having this work documented. The time that this will save in de-briefing suppliers, getting endless revisions of work carried out, and not ever having to do all of the work on your own late at night way after the deadline.

Confidence

Confidence in how and why your brand will continue to work to generate the level of income you know you deserve provides a refreshed, crystal-clear vision of the real future of the business. No more pipe dreams and whims.

Take Off!

The unsexy side of branding strategy is often one of the main reasons people tell me why they don’t complete this in-house alone. Being able to go over fine details in an objective way can feel like a heavy burden. Getting this fixed once and for all will feel so much lighter.

Ready to Build Your Brand in Just One Day?

Let’s explore if this is the right fit. Pick a time that suits you below.

The results continue to compound in my business every single day.

Back in 2016, I nearly booked with Laura, but the timing wasn’t quite right. When I came back in 2022, I didn’t just want great images, I needed clarity. Laura’s Brand Strategy Day filled in gaps I didn’t even realise were holding me back. Everything aligned: visuals, messaging, positioning. Since then, I’ve been able to delegate more, show up consistently, and get my time back. The results continue to compound in my business every single day.

Brand Strategy In A Day Jo Davidson Female Leadership Coach
Rated 5 out of 5 stars
Jo Davidson

The results from this are still paying off in my business now.

Laura offering this in-a-day branding service in a way that respects my time felt like a perfect fit. The results from this are still paying off in my business now.

Brand Strategy In A Day Jo Davidson Female Leadership Coach
Rated 5 out of 5 stars
Jo Davidson

Working with Laura over the years has been a continual game-changer for me and my brand.

Working with Laura over the years has been a continual game-changer for me and my brand. From a personal branding shoot around a conference, to committing to her online program, to the thoughtful AI colour work that honoured my grey hair journey – it’s all felt deeply personal and creatively energising. As a fellow creative, I love our tête-à-têtes! Laura just gets me. Every time we work together, I walk away with more clarity, confidence, and a fresh sense of oomph. It’s made a huge difference to my focus and visibility over time.

Sally How smiling with grey hair and orange jacket in personal branding photo by Laura Pearman
Rated 5 out of 5 stars
Sally How

We highly recommend you get Laura’s expert help

We are very happy with our brand guidelines and feel confident about our next steps ahead. If you feel ready to be more in control of how to stay current in your market, we highly recommend you get Laura’s expert help.

Ian & Sharon Matthias – MCE Railway Safety.

Brand Strategy In A Day MCE Railway Safety brand guidelines and brand strategy service
Rated 5 out of 5 stars
Ian & Sharon Matthias

Not sure if this is the right service for you?

Check out my guide: What Does a Brand Strategist Do? It breaks down how brand strategy works and what you can expect.