Professional Brand Photography for Female Entrepreneurs Newcastle
Brand photography for female entrepreneurs. A key component for any personal brand. Your brand is the story you tell, the emotions you evoke, and the image you present to the world. One of the most powerful ways to create a strong, consistent brand identity is through brand photography. By incorporating your brand colours into your photos, you can visually reinforce your business personality, build trust with your audience, and stand out in your industry.
In Addition
In this case study, for brand photography for female entrepreneurs, I take a deep dive into how Hazel Lowndes. Hazel is an Organisational Development expert and founder of Ginger Dog Consulting. For this Newcastle City Centre brand photography shoot, she used her signature gingery orange brand colour. We’ll explore how colour choice impacts personal branding and why Newcastle provided the perfect backdrop. In addition, how you could apply these insights to your own brand photography session.
About this Brand Photography for Female Entrepreneurs Case Study
Why Brand Colours Matter in Brand Photography for Female Entrepreneurs
Your professional brand photography is often the first impression you make online. So, it should align seamlessly with your brand identity. One of the most effective ways to achieve this is by incorporating your brand colours into your photography session. Thoughtful use of colour enhances recognition and strengthens your personal brand. It also creates a visually cohesive look across your online presence.
For female professionals, consultants, and business owners, brand photography should reflect both expertise and authenticity. By integrating brand colours into your outfit, background, or styling. You ensure that your image is not only professional but also distinctively you.
Case Study: Hazel Lowndes’ Newcastle City Centre Brand Photography Shoot
For this shoot, I worked with Hazel Lowndes, an Organisational Development expert and the founder of Ginger Dog Consulting. Hazel is based in Cumbria but travelled to Newcastle City Centre for her brand photography session. This was to capture an urban yet approachable feel that aligns with her brand identity.
How We Incorporated Hazel’s Brand Colours
Hazel’s business, Ginger Dog Consulting, uses a rich, gingery orange as its signature brand colour. We intentionally incorporated this shade into her brand photography in the following ways:
Wardrobe Choices: Hazel wore accents of her brand colour in her clothing. This is to create a strong yet natural connection to her business identity.
- Background Selection: We chose warm-toned urban settings in Newcastle. Which was done to subtly complemented the orange hues in her brand.
- Lighting & Tone: The lighting setup ensured that her images reflected warmth, confidence, and approachability. Which are all key attributes of her consultancy.
The Newcastle City Centre Shoot Experience
Hazel chose Newcastle for her brand photography because of its dynamic cityscape and professional yet vibrant atmosphere. We shot in carefully selected locations that provided a balance between corporate credibility and approachability. This ensured her images reflected both professionalism and personality.
Also for Brand Photography for Female Entrepreneurs…
Newcastle’s city centre offers a variety of backgrounds that suit different personal branding needs – from modern architecture to more classic urban textures. The versatility of this location made it an excellent choice for creating a polished yet natural brand photography session.
How to Use Your Brand Colours in Brand Photography for Female Entrepreneurs
For planning your own brand photography session, here are some tips for integrating brand colours effectively:
1. Choose Your Wardrobe Wisely
Wear clothing that includes your primary or accent brand colour.
If your brand colour is bold (like Hazel’s gingery orange), consider subtle touches like accessories, blazers, or undershirts.
For softer brand colours, opt for tonal variations to create depth.
2. Consider Your Background
Select locations that complement or contrast with your brand colours for a visually striking effect.
Urban settings, natural landscapes, or studio backdrops can be adapted to enhance brand identity.
3. Use Props or Branding Elements
If your brand has a signature look, incorporate these into your shots naturally. For an example, this could be a specific colour notebook, coffee cup, or product.
4. Think About the Mood & Lighting
Your brand colour can also influence the mood of your images. Warmer tones evoke energy and confidence, while cooler tones suggest calm and professionalism.
Elevate Your Personal Brand with Brand Photography for Female Entrepreneurs
A well-thought-out brand photography session should do more than just look good. It should tell a story about who you are and what your brand represents. Using your brand colours in your brand photography is a powerful way to build recognition.
As well as making a lasting impact.
Hazel’s Edit
To support Hazel in her editing, I met with her online to go over a private session preview gallery.
Together we worked on narrowing down images to a final selection. The selection contained authentic organisational development photography that met the original wish list. It was important to ensure that wider team members like web designers, social media managers, graphic designers and the like would have plenty of on-brand photography to work with.
The Retouch
We had a variety of great natural light in this shoot. This translated into photography that was near to the final sign-off in-shot. To polish things up a little bit, I did some selective detail sharpening. Such as making sure that the orange accessories worn in the session matched as close as possible to the Ginger Dog brand Orange in post-production.
Extra Thanks to
I would officially like to thank the great venues that provided us with fabulous backdrops in this session.
Las Iguanas – Newcastle
For the great leafy backdrop and mood lighting.
Milburn House – Newcastle
A wonderful ship-inspired piece of historical architecture. Now, workspace offices with lovely features.
Baltic Kitchen – Gateshead
Open-plan ultra-modern dining space. The amazing coffees and cake are always a great shout too.
Reflecting on this Professional Brand Photography for Female Entrepreneurs in Newcastle with Hazel
Your brand photography should be an authentic representation of you and your business. By thoughtfully incorporating brand colours into your session, you create a cohesive and impactful presence. This helps you stand out in a crowded market. Hazel Lowndes’ shoot in Newcastle City Centre is a perfect example of how colour can enhance professional images. Which is done through reinforcing trust and credibility while maintaining personality. Whether you’re refreshing your personal brand or launching a new business. Using brand colours strategically in your brand photography will help tell your unique story and create a lasting impression.
Therefore…
If you’re considering booking a brand photography session in Newcastle City Centre, let’s create visuals that authentically represent you and your business. Get in touch to schedule your shoot today!
Fancy a chat about your next Personal Branding Shoot idea? Book a call now.
