Jess Gowling, Author at Laura Pearman Creative

What Is a Brand Audit (And Do You Actually Need One?)

Brand audits sound like they're for someone else's business until your messaging stops landing and the wrong clients keep enquiring. There are 7 signs the audit is overdue. Most owners spot them only after another quarter of blaming the wrong thing.

Jess Gowling

Brand Strategy Personal Branding

Celebrity Personal Brand Examples | Better Real-Life Inspiration

Five women turned a public personality into an empire by refusing to stay in one lane. Bethenny Frankel's $100m Skinnygirl exit started with a clause she negotiated on Bravo. Sofia Vergara, Reese Witherspoon, Serena Williams and Oprah played it differently.

Jess Gowling

Brand Strategy Case Studies Personal Branding Photography

Branding Yourself Before a Photoshoot: What to Know Before the Camera

A photoshoot can amplify a clear brand. It can't rescue a confused one. Before the camera comes out, you need to know who the work is for and what makes you the obvious choice, otherwise you're paying for prettier confusion.

Jess Gowling

Brand Strategy Case Studies Personal Branding Photography

Personal Branding Example for Fitness Professionals: How Fitness with Helen Built Her Brand

A fitness brand built for people who feel stuck before they start needs photos that prove it. Helen's shoot used real clients in outdoor sessions to make hesitant beginners book in. The wrong photoshoot would have filtered them out.

Jess Gowling

Personal Branding Photography Professional Headshots Photography

Newcastle Headshots with a Personal Branding Approach for Entrepreneurs and Leaders

Lesley travelled from Manchester to Newcastle because her rebrand needed photos that did more than fill a square. A storyboard rooted in her strategy built every image around a business goal. Headshots that earn their place on a speaker page.

Jess Gowling